# Tapjoy

**Source:** https://www.startuphub.ai/startups/tapjoy
**Profile type:** Startup

> A mobile advertising and app monetization platform driving engagement and revenue for publishers and brands.

## About

Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers. It allows users to receive premium content in exchange for their engagement with advertisements, enabling brands and advertisers to reach engaged consumers.

## Key facts

- **Slug:** tapjoy
- **Website:** https://unity.com
- **Location:** San Francisco, United States
- **Founded:** 2007-01-01
- **Employees:** 7129
- **Operating status:** Active
- **Total funding:** $60M
- **Sectors / tags:** Mobile Advertising, App Monetization, Performance Marketing, AdTech, Digital Advertising, Engagement Marketing, User Acquisition, Mobile Marketing
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/tapjoy
  - Twitter: https://www.twitter.com/unity
  - Facebook: https://www.facebook.com/unity3d

## Frequently asked

### What does Tapjoy do?

Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers. It allows users to receive premium content in exchange for their engagement with advertisements, enabling brands and advertisers to reach engaged consumers.

### What is Tapjoy's revenue?

StartupHub estimates Tapjoy's annual revenue at $3.9B (range $2.1B to $4.0B, 62% confidence), based on comparable companies in the sector.

### What is Tapjoy's valuation?

StartupHub estimates Tapjoy's effective valuation at $246.0M (range $150.0M to $360.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Tapjoy raised?

Tapjoy has raised a total of $60M in funding. The most recent round on record is Series D.

### Where is Tapjoy headquartered?

Tapjoy is headquartered in San Francisco, United States.

### When was Tapjoy founded?

Tapjoy was founded in 2007.

### What industry does Tapjoy operate in?

Tapjoy operates in Mobile Advertising, App Monetization, Performance Marketing, AdTech, Digital Advertising, Engagement Marketing.

### How many employees does Tapjoy have?

Tapjoy has approximately 7129 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Tapjoy",
          "item": "https://www.startuphub.ai/startups/tapjoy"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/tapjoy#webpage",
      "url": "https://www.startuphub.ai/startups/tapjoy",
      "name": "Tapjoy - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Tapjoy. Tapjoy is a startup founded in 2007, operating in Mobile Advertising and App Monetization. A mobile advertising and app monetization platform driving engagement and revenue for publishers and brands. Headquartered in San Francisco, United States. The company has approximately 7129 employees.",
      "dateModified": "2026-05-01T10:39:55.16296+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/tapjoy#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/tapjoy#organization",
      "name": "Tapjoy",
      "url": "https://unity.com",
      "description": "This is the official profile of Tapjoy. Tapjoy is a startup founded in 2007, operating in Mobile Advertising and App Monetization. A mobile advertising and app monetization platform driving engagement and revenue for publishers and brands. Headquartered in San Francisco, United States. The company has approximately 7129 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/tapjoy",
        "https://www.twitter.com/unity",
        "https://www.facebook.com/unity3d",
        "https://www.startuphub.ai/startups/tapjoy"
      ],
      "foundingDate": "2007-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 7129
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "San Francisco",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Mobile Advertising",
        "App Monetization",
        "Performance Marketing",
        "AdTech",
        "Digital Advertising",
        "Engagement Marketing",
        "User Acquisition",
        "Mobile Marketing"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/tapjoy#profile-assessment",
      "name": "Tapjoy - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/tapjoy",
      "category": "Mobile Advertising",
      "description": "This is the official profile of Tapjoy. Tapjoy is a startup founded in 2007, operating in Mobile Advertising and App Monetization. A mobile advertising and app monetization platform driving engagement and revenue for publishers and brands. Headquartered in San Francisco, United States. The company has approximately 7129 employees. Agent Readiness score: 59/100. Full audit: https://www.startuphub.ai/startups/tapjoy/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Tapjoy"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-01",
        "name": "Tapjoy - Profile Score 55/100",
        "reviewBody": "This is the official profile of Tapjoy. Tapjoy is a startup founded in 2007, operating in Mobile Advertising and App Monetization. A mobile advertising and app monetization platform driving engagement and revenue for publishers and brands. Headquartered in San Francisco, United States. The company has approximately 7129 employees. Agent Readiness score: 59/100. Full audit: https://www.startuphub.ai/startups/tapjoy/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 55,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```