# Taboola

**Source:** https://www.startuphub.ai/startups/taboola
**Profile type:** Startup

> Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users.

## About

Taboola is a global leader in content discovery and native advertising, serving personalized recommendations to users across thousands of premium publisher websites. The platform helps publishers monetize their content and drive engagement, while enabling marketers to reach target audiences with native ads that blend seamlessly into editorial feeds.

## Key facts

- **Slug:** taboola
- **Website:** https://www.taboola.com/
- **Location:** New York, United States
- **Founded:** 2007-07-01 00:00:00
- **Employees:** 2029
- **Operating status:** Active
- **Total funding:** $160M
- **Sectors / tags:** Marketing, Content, Content Generation, Content Discovery Platform, Real-Time Bidding, Video, AdTech, MarTech, Content Discovery, Native Advertising, Publisher Solutions, Audience Engagement, Personalization, Recommendation Engine, Programmatic Advertising, Digital Advertising, Data Analytics, Machine Learning
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/taboola/
  - Twitter: https://x.com/taboola
  - Facebook: https://www.facebook.com/Taboola

## Frequently asked

### What does Taboola do?

Taboola is a global leader in content discovery and native advertising, serving personalized recommendations to users across thousands of premium publisher websites. The platform helps publishers monetize their content and drive engagement, while enabling marketers to reach target audiences with native ads that blend seamlessly into editorial feeds.

### How much funding has Taboola raised?

Taboola has raised a total of $160M in funding. The most recent round on record is Series E.

### Where is Taboola headquartered?

Taboola is headquartered in New York, United States.

### When was Taboola founded?

Taboola was founded in 2007.

### What industry does Taboola operate in?

Taboola operates in Marketing, Content, Content Generation, Content Discovery Platform, Real-Time Bidding, Video.

### How many employees does Taboola have?

Taboola has approximately 2029 people on record.

### What is Taboola's revenue?

StartupHub estimates Taboola's annual revenue at $426.0M (range $236.3M to $2.3B, 63% confidence), based on comparable companies in the sector.

### What is Taboola's valuation?

StartupHub estimates Taboola's effective valuation at $715.0M (range $400.0M to $960.0M, 10% confidence), based on comparable companies in the sector.

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