# Swash

**Source:** https://www.startuphub.ai/startups/swash
**Profile type:** Startup

> A data union that rewards users for their data, enabling a fairer digital economy.

## About

Swash is an online earning portal and data union that rewards users for their digital activity, such as surfing the web or viewing ads. Users can redeem their earnings for cash, gift cards, or cryptocurrency, or donate to causes. The platform provides businesses with access to ethically sourced, zero-party data in a compliant manner, while developers can build within its framework. Swash aims to rebalance the digital economy by empowering individuals and creating a more equitable data landscape.

## Key facts

- **Slug:** swash
- **Website:** https://swashapp.io/
- **Location:** London, United Kingdom
- **Founded:** 2020-01-01
- **Employees:** 18
- **Operating status:** Active
- **Total funding:** $19M
- **Sectors / tags:** Data Monetization, Data Union, Web3, Privacy, Consumer Tech, Fintech, Marketplace
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/swashapp
  - Twitter: https://twitter.com/swashapp

## Frequently asked

### What does Swash do?

Swash is an online earning portal and data union that rewards users for their digital activity, such as surfing the web or viewing ads. Users can redeem their earnings for cash, gift cards, or cryptocurrency, or donate to causes. The platform provides businesses with access to ethically sourced, zero-party data in a compliant manner, while developers can build within its framework. Swash aims to rebalance the digital economy by empowering individuals and creating a more equitable data landscape.

### What is Swash's valuation?

StartupHub estimates Swash's effective valuation at $2.8M (range $1.9M to $3.6M, 25% confidence), based on comparable companies in the sector.

### How much funding has Swash raised?

Swash has raised a total of $19M in funding. The most recent round on record is Series A.

### Where is Swash headquartered?

Swash is headquartered in London, United Kingdom.

### When was Swash founded?

Swash was founded in 2020.

### What industry does Swash operate in?

Swash operates in Data Monetization, Data Union, Web3, Privacy, Consumer Tech, Fintech.

### How many employees does Swash have?

Swash has approximately 18 people on record.

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