# Sure

**Source:** https://www.startuphub.ai/startups/sure
**Profile type:** Startup

> An embedded insurance technology company powering digital insurance programs for global brands and carriers.

## About

Sure is an insurance technology company that provides a comprehensive digital insurance platform. Their solutions enable carriers, brands, and marketplaces to build and launch sophisticated digital insurance programs, streamlining distribution, policy management, and claims processing. They focus on modernizing and digitizing the insurance value chain to offer seamless customer experiences.

## Key facts

- **Slug:** sure
- **Website:** https://www.sureapp.com/
- **Location:** Dallas, United States
- **Founded:** 2015-01-01
- **Employees:** 468
- **Operating status:** Active
- **Total funding:** $126M
- **Sectors / tags:** InsurTech, Fintech, Embedded Finance, API Platform, SaaS, Insurance
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/sure-insurance
  - Twitter: https://twitter.com/surehq
  - Facebook: https://www.facebook.com/surehq

## Frequently asked

### What does Sure do?

Sure is an insurance technology company that provides a comprehensive digital insurance platform. Their solutions enable carriers, brands, and marketplaces to build and launch sophisticated digital insurance programs, streamlining distribution, policy management, and claims processing. They focus on modernizing and digitizing the insurance value chain to offer seamless customer experiences.

### What is Sure's revenue?

StartupHub estimates Sure's annual revenue at $319.9M (range $223.2M to $510.3M, 68% confidence), based on comparable companies in the sector.

### What is Sure's valuation?

StartupHub estimates Sure's effective valuation at $287.2M (range $201.0M to $373.3M, 29% confidence), based on comparable companies in the sector.

### How much funding has Sure raised?

Sure has raised a total of $126M in funding. The most recent round on record is Series C.

### Where is Sure headquartered?

Sure is headquartered in Dallas, United States.

### When was Sure founded?

Sure was founded in 2015.

### What industry does Sure operate in?

Sure operates in InsurTech, Fintech, Embedded Finance, API Platform, SaaS, Insurance.

### How many employees does Sure have?

Sure has approximately 468 people on record.

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