# SumUp

**Source:** https://www.startuphub.ai/startups/sumup
**Profile type:** Startup

> Point-of-sale and payments platform for small merchants across 36 markets.

## About

SumUp is a global financial technology company providing point-of-sale solutions, card readers, online payments, and business accounts to small merchants in 36 markets. Founded in 2012, headquartered in London.

## Key facts

- **Slug:** sumup
- **Website:** https://sumup.com/
- **Location:** London, United Kingdom
- **Founded:** 2012
- **Employees:** 3953
- **Operating status:** Active
- **Total funding:** $60M
- **Sectors / tags:** Fintech, Payments, SaaS, E-commerce
- **Social:**
  - LinkedIn: https://linkedin.com/company/sumup
  - Twitter: https://x.com/sumup
  - Facebook: https://facebook.com/sumup

## Frequently asked

### What does SumUp do?

SumUp is a global financial technology company providing point-of-sale solutions, card readers, online payments, and business accounts to small merchants in 36 markets. Founded in 2012, headquartered in London.

### What is SumUp's revenue?

StartupHub estimates SumUp's annual revenue at $1.2B (range $877.8M to $1.4B, 63% confidence), based on comparable companies in the sector.

### What is SumUp's valuation?

StartupHub estimates SumUp's effective valuation at $3.5B (range $1.4B to $3.9B, 52% confidence), based on comparable companies in the sector.

### How much funding has SumUp raised?

SumUp has raised a total of $60M in funding. The most recent round on record is Debt Financing.

### Where is SumUp headquartered?

SumUp is headquartered in London, United Kingdom.

### When was SumUp founded?

SumUp was founded in 2012.

### What industry does SumUp operate in?

SumUp operates in Fintech, Payments, SaaS, E-commerce.

### How many employees does SumUp have?

SumUp has approximately 3953 people on record.

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