# SUGAR Cosmetics

**Source:** https://www.startuphub.ai/startups/sugar-cosmetics
**Profile type:** Startup

> Direct-to-consumer beauty brand offering a wide range of makeup and skincare products.

## About

SUGAR Cosmetics is an online retailer offering a wide selection of premium makeup and beauty products, including lipsticks, eyeliners, foundations, and skincare items. They cater to consumers looking for trendy and high-quality beauty solutions, with a focus on makeup for lips, eyes, face, and nails, as well as skincare and gifting options. The brand also features a dedicated "SUGAR POP" line for younger consumers and offers value sets and makeup kits.

## Key facts

- **Slug:** sugar-cosmetics
- **Website:** https://sugarcosmetics.com/
- **Location:** Mumbai, India
- **Founded:** 2012-01-01
- **Operating status:** Active
- **Total funding:** $133M
- **Sectors / tags:** Beauty, Cosmetics, Skincare, Direct-to-Consumer, E-commerce, Fashion Tech, RetailTech
- **Social:**
  - Twitter: https://twitter.com/sugarcosmetics
  - Facebook: https://www.facebook.com/sugarcosmetics

## Frequently asked

### What does SUGAR Cosmetics do?

SUGAR Cosmetics is an online retailer offering a wide selection of premium makeup and beauty products, including lipsticks, eyeliners, foundations, and skincare items. They cater to consumers looking for trendy and high-quality beauty solutions, with a focus on makeup for lips, eyes, face, and nails, as well as skincare and gifting options. The brand also features a dedicated "SUGAR POP" line for younger consumers and offers value sets and makeup kits.

### What is SUGAR Cosmetics's valuation?

StartupHub estimates SUGAR Cosmetics's effective valuation at $543.3M (range $331.3M to $795.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has SUGAR Cosmetics raised?

SUGAR Cosmetics has raised a total of $133M in funding. The most recent round on record is Series D.

### Where is SUGAR Cosmetics headquartered?

SUGAR Cosmetics is headquartered in Mumbai, India.

### When was SUGAR Cosmetics founded?

SUGAR Cosmetics was founded in 2012.

### What industry does SUGAR Cosmetics operate in?

SUGAR Cosmetics operates in Beauty, Cosmetics, Skincare, Direct-to-Consumer, E-commerce, Fashion Tech.

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