# Sprout Social

**Source:** https://www.startuphub.ai/startups/sprout-social
**Profile type:** Startup

> A leading social media management and analytics platform for businesses.

## About

Sprout Social provides a comprehensive suite of tools for social media management, including content planning, customer engagement, performance analytics, and influencer marketing. Their platform helps organizations of all sizes manage their social media presence, extend their reach, amplify their brand, and create meaningful connections with consumers.

## Key facts

- **Slug:** sprout-social
- **Website:** https://sproutsocial.com/
- **Location:** Chicago, United States
- **Founded:** 2010-04-01
- **Operating status:** Active
- **Total funding:** $223M
- **Sectors / tags:** Social Media Management, Social Media Marketing, Social Media Analytics, Customer Engagement, Influencer Marketing, SaaS, Enterprise Software, Marketing Tech
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/sprout-social/
  - Twitter: https://x.com/sproutsocial
  - Facebook: https://www.facebook.com/SproutSocial/

## Frequently asked

### What does Sprout Social do?

Sprout Social provides a comprehensive suite of tools for social media management, including content planning, customer engagement, performance analytics, and influencer marketing. Their platform helps organizations of all sizes manage their social media presence, extend their reach, amplify their brand, and create meaningful connections with consumers.

### How much funding has Sprout Social raised?

Sprout Social has raised a total of $223M in funding. The most recent round on record is Series D.

### Where is Sprout Social headquartered?

Sprout Social is headquartered in Chicago, United States.

### When was Sprout Social founded?

Sprout Social was founded in 2010.

### What industry does Sprout Social operate in?

Sprout Social operates in Social Media Management, Social Media Marketing, Social Media Analytics, Customer Engagement, Influencer Marketing, SaaS.

### What is Sprout Social's valuation?

StartupHub estimates Sprout Social's effective valuation at $918.8M (range $557.5M to $1.3B, 10% confidence), based on comparable companies in the sector.

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