# Splitit

**Source:** https://www.startuphub.ai/startups/splitit
**Profile type:** Startup

> Splitit offers a merchant-branded Installments-as-a-Service platform for Buy Now, Pay Later solutions.

## About

Splitit provides a merchant-branded Installments-as-a-Service platform, enabling Buy Now, Pay Later (BNPL) solutions at the point of sale. Their platform aims to address challenges with legacy BNPL by integrating with card networks, issuers, and acquirers through a single network, allowing consumers to use their existing credit cards for installment payments without new applications or interest.

## Key facts

- **Slug:** splitit
- **Website:** https://www.splitit.com
- **Location:** New York, United States
- **Founded:** 2009-01-20 00:00:00
- **Employees:** 96
- **Operating status:** Active
- **Total funding:** $298M
- **Sectors / tags:** Fintech, BNPL, Payments, Digital Payments, Embedded Finance, Installment Payments, Omnichannel Retail, Card-Attached Installments, Merchant Services, E-commerce, B2B Payments, Installments-as-a-Service, Buy Now Pay Later, RetailTech, Lending
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/splitit/

## Frequently asked

### What does Splitit do?

Splitit provides a merchant-branded Installments-as-a-Service platform, enabling Buy Now, Pay Later (BNPL) solutions at the point of sale. Their platform aims to address challenges with legacy BNPL by integrating with card networks, issuers, and acquirers through a single network, allowing consumers to use their existing credit cards for installment payments without new applications or interest. (formerly Splitit Payments, PayItSimple.)

### What is Splitit's revenue?

StartupHub estimates Splitit's annual revenue at $28.4M (range $23.4M to $32.9M, 63% confidence), based on comparable companies in the sector.

### What is Splitit's valuation?

StartupHub estimates Splitit's effective valuation at $83.0M (range $22.0M to $139.4M, 46% confidence), based on comparable companies in the sector.

### How much funding has Splitit raised?

Splitit has raised a total of $298M in funding. The most recent round on record is Post-IPO.

### Where is Splitit headquartered?

Splitit is headquartered in New York, United States.

### When was Splitit founded?

Splitit was founded in 2009.

### What industry does Splitit operate in?

Splitit operates in Fintech, BNPL, Payments, Digital Payments, Embedded Finance, Installment Payments.

### How many employees does Splitit have?

Splitit has approximately 96 people on record.

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