Somatix develops data-integrated behavioral health therapies. The company’s technology utilizes sensors in smartwatches and wristbands to enable real-time measurement of smoking, drinking, eating, and other hand-to-mouth gestures. The data can then be mined for interpretations and applications for both individual and healthcare enterprise clients. The company’s initial product, SmokeBeat, is a data-analytics software platform for wearables that detects when users are smoking and facilitates an effective cessation process in real time. SmokeBeat can distinguish between smoking and eating, drinking, shaving, and other actions. Once the device identifies the smoking gesture, it initiates a behavioral change process based on cognitive behavioral therapy methodology (as advised by a primary care physician/clinician). This process exposes the user to financial, emotional, social, and rational incentives, measuring their effect over time and then adapting them accordingly to increase the efficacy of the smoking reduction process.