# Social Finance

**Source:** https://www.startuphub.ai/startups/social-finance
**Profile type:** Startup

> Digital personal finance company offering loans, banking, and investing for members.

## About

SoFi is a digital personal finance company offering a comprehensive suite of products including student loan refinancing, private student loans, auto loan refinance, personal loans, and mortgage loans. They also provide banking and investing services through their all-in-one finance app. SoFi aims to help individuals manage their finances and achieve financial goals.

## Key facts

- **Slug:** social-finance
- **Website:** https://www.sofi.com/
- **Location:** Salt Lake City, United States
- **Founded:** 2011-08-01
- **Operating status:** Active
- **Sectors / tags:** Fintech, Lending, Neobank, Digital Payments, Investing, Consumer App, Personal Finance, Banking, Student Loan Refinancing, Personal Loans, Mortgages
- **Social:**
  - LinkedIn: N/A

## Frequently asked

### What does Social Finance do?

SoFi is a digital personal finance company offering a comprehensive suite of products including student loan refinancing, private student loans, auto loan refinance, personal loans, and mortgage loans. They also provide banking and investing services through their all-in-one finance app. SoFi aims to help individuals manage their finances and achieve financial goals.

### What is Social Finance's revenue?

StartupHub estimates Social Finance's annual revenue at $540.4M (range $508.8M to $1.9B, 42% confidence), based on comparable companies in the sector.

### What is Social Finance's valuation?

StartupHub estimates Social Finance's effective valuation at $9.1B (range $6.4B to $11.9B, 41% confidence), based on comparable companies in the sector.

### Where is Social Finance headquartered?

Social Finance is headquartered in Salt Lake City, United States.

### When was Social Finance founded?

Social Finance was founded in 2011.

### What industry does Social Finance operate in?

Social Finance operates in Fintech, Lending, Neobank, Digital Payments, Investing, Consumer App.

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