# SmugMug

**Source:** https://www.startuphub.ai/startups/smugmug
**Profile type:** Startup

> A subscription-based platform for photographers to showcase, share, store, and sell their photos.

## About

SmugMug is a privately held company that provides a platform for photographers to create beautiful, customizable websites to showcase, share, and sell their photos. It offers tools for photo storage, organization, and e-commerce, catering to both amateur and professional photographers. The company was founded in 2002 and has a long history in the online photo sharing and storage space.

## Key facts

- **Slug:** smugmug
- **Website:** https://www.smugmug.com
- **Location:** Mountain View, United States
- **Founded:** 2002-01-01 00:00:00
- **Employees:** 116
- **Operating status:** Active
- **Total funding:** $63M
- **Sectors / tags:** Photography, E-commerce, Cloud Storage, SaaS
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/smugmug
  - Twitter: https://x.com/smugmug
  - Facebook: https://facebook.com/smugmug

## Frequently asked

### What does SmugMug do?

SmugMug is a privately held company that provides a platform for photographers to create beautiful, customizable websites to showcase, share, and sell their photos. It offers tools for photo storage, organization, and e-commerce, catering to both amateur and professional photographers. The company was founded in 2002 and has a long history in the online photo sharing and storage space.

### What is SmugMug's valuation?

StartupHub estimates SmugMug's effective valuation at $451.0M (range $315.7M to $586.3M, 25% confidence), based on comparable companies in the sector.

### How much funding has SmugMug raised?

SmugMug has raised a total of $63M in funding. The most recent round on record is Series D.

### Where is SmugMug headquartered?

SmugMug is headquartered in Mountain View, United States.

### When was SmugMug founded?

SmugMug was founded in 2002.

### What industry does SmugMug operate in?

SmugMug operates in Photography, E-commerce, Cloud Storage, SaaS.

### How many employees does SmugMug have?

SmugMug has approximately 116 people on record.

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