# Smartly.io

**Source:** https://www.startuphub.ai/startups/smartly-io
**Profile type:** Startup

> Automates creative production and ad buying for social media advertising.

## About

Smartly.io offers an AI-powered advertising platform that enables businesses to build smarter, cross-channel ads in less time. Their platform streamlines creative design and media optimization, empowering performance, brand, agency, and creative teams to scale advertising efforts and make data-driven decisions. Smartly.io serves businesses looking to improve campaign intelligence and efficiency across social media, conversational commerce, connected TV, and the open web.

## Key facts

- **Slug:** smartly-io
- **Website:** https://www.smartly.io/
- **Location:** Helsinki, Finland
- **Founded:** 2013-01-01
- **Employees:** 974
- **Operating status:** Active
- **Sectors / tags:** AdTech, MarTech, Automation Platform, Social Media Advertising, Creative Automation, Performance Marketing, E-commerce, RetailTech
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/smartly-io

## Frequently asked

### What does Smartly.io do?

Smartly.io offers an AI-powered advertising platform that enables businesses to build smarter, cross-channel ads in less time. Their platform streamlines creative design and media optimization, empowering performance, brand, agency, and creative teams to scale advertising efforts and make data-driven decisions. Smartly.io serves businesses looking to improve campaign intelligence and efficiency across social media, conversational commerce, connected TV, and the open web.

### What is Smartly.io's revenue?

StartupHub estimates Smartly.io's annual revenue at $162.2M (range $83.9M to $418.6M, 67% confidence), based on comparable companies in the sector.

### Where is Smartly.io headquartered?

Smartly.io is headquartered in Helsinki, Finland.

### When was Smartly.io founded?

Smartly.io was founded in 2013.

### What industry does Smartly.io operate in?

Smartly.io operates in AdTech, MarTech, Automation Platform, Social Media Advertising, Creative Automation, Performance Marketing.

### How many employees does Smartly.io have?

Smartly.io has approximately 974 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Smartly.io",
          "item": "https://www.startuphub.ai/startups/smartly-io"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/smartly-io#webpage",
      "url": "https://www.startuphub.ai/startups/smartly-io",
      "name": "Smartly.io - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Smartly.io. Smartly.io is a startup founded in 2013, operating in AdTech and MarTech. Automates creative production and ad buying for social media advertising. Headquartered in Helsinki, Finland. The company has approximately 974 employees.",
      "dateModified": "2026-07-01T09:30:43.137864+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/smartly-io#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/smartly-io#organization",
      "name": "Smartly.io",
      "url": "https://www.smartly.io/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/4a64c11a-0373-403d-ba53-ef94986cc7e9-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/4a64c11a-0373-403d-ba53-ef94986cc7e9-square.webp",
      "description": "This is the official profile of Smartly.io. Smartly.io is a startup founded in 2013, operating in AdTech and MarTech. Automates creative production and ad buying for social media advertising. Headquartered in Helsinki, Finland. The company has approximately 974 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/smartly-io",
        "https://www.startuphub.ai/startups/smartly-io"
      ],
      "foundingDate": "2013-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 974
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Helsinki",
        "addressCountry": "Finland"
      },
      "knowsAbout": [
        "AdTech",
        "MarTech",
        "Automation Platform",
        "Social Media Advertising",
        "Creative Automation",
        "Performance Marketing",
        "E-commerce",
        "RetailTech"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/smartly-io#profile-assessment",
      "name": "Smartly.io - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/smartly-io",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/4a64c11a-0373-403d-ba53-ef94986cc7e9-square.webp",
      "category": "AdTech",
      "description": "This is the official profile of Smartly.io. Smartly.io is a startup founded in 2013, operating in AdTech and MarTech. Automates creative production and ad buying for social media advertising. Headquartered in Helsinki, Finland. The company has approximately 974 employees. Agent Readiness score: 36/100. Full audit: https://www.startuphub.ai/startups/smartly-io/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Smartly.io"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-01",
        "name": "Smartly.io - Profile Score 71/100",
        "reviewBody": "This is the official profile of Smartly.io. Smartly.io is a startup founded in 2013, operating in AdTech and MarTech. Automates creative production and ad buying for social media advertising. Headquartered in Helsinki, Finland. The company has approximately 974 employees. Agent Readiness score: 36/100. Full audit: https://www.startuphub.ai/startups/smartly-io/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 71,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```