# SmartAsset

**Source:** https://www.startuphub.ai/startups/smartasset
**Profile type:** Startup

> Personal finance platform providing tools and data to help consumers make smarter financial decisions.

## About

SmartAsset.com empowers individuals to make informed financial decisions through a comprehensive suite of tools and educational resources. The platform offers calculators for mortgages, taxes, and retirement, alongside comparisons for financial products like bank accounts and loans. It serves consumers seeking to navigate complex financial topics such as home buying, investing, and personal finance.

## Key facts

- **Slug:** smartasset
- **Website:** https://smartasset.com/
- **Location:** New York, United States
- **Founded:** 2012-01-01
- **Employees:** 276
- **Operating status:** Active
- **Sectors / tags:** Fintech, Personal Finance, Financial Planning, Consumer App, Marketplace, Data Platform, Financial Education
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/smartasset-com
  - Twitter: https://x.com/smartasset
  - Facebook: https://facebook.com/smartasset

## Frequently asked

### What does SmartAsset do?

SmartAsset.com empowers individuals to make informed financial decisions through a comprehensive suite of tools and educational resources. The platform offers calculators for mortgages, taxes, and retirement, alongside comparisons for financial products like bank accounts and loans. It serves consumers seeking to navigate complex financial topics such as home buying, investing, and personal finance.

### What is SmartAsset's revenue?

StartupHub estimates SmartAsset's annual revenue at $82.7M (range $67.4M to $95.4M, 63% confidence), based on comparable companies in the sector.

### Where is SmartAsset headquartered?

SmartAsset is headquartered in New York, United States.

### When was SmartAsset founded?

SmartAsset was founded in 2012.

### What industry does SmartAsset operate in?

SmartAsset operates in Fintech, Personal Finance, Financial Planning, Consumer App, Marketplace, Data Platform.

### How many employees does SmartAsset have?

SmartAsset has approximately 276 people on record.

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