# Smarkets

**Source:** https://www.startuphub.ai/startups/smarkets
**Profile type:** Startup

> A betting exchange offering peer-to-peer sports betting.

## Key facts

- **Slug:** smarkets
- **Website:** https://smarkets.com/
- **Location:** London, United Kingdom
- **Founded:** 2008-01-01
- **Operating status:** Active

## Frequently asked

### What does Smarkets do?

A betting exchange offering peer-to-peer sports betting.

### Where is Smarkets headquartered?

Smarkets is headquartered in London, United Kingdom.

### When was Smarkets founded?

Smarkets was founded in 2008.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Smarkets",
          "item": "https://www.startuphub.ai/startups/smarkets"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/smarkets#webpage",
      "url": "https://www.startuphub.ai/startups/smarkets",
      "name": "Smarkets - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Smarkets. Smarkets is a startup founded in 2008. A betting exchange offering peer-to-peer sports betting. Headquartered in London, United Kingdom.",
      "dateModified": "2026-04-17T16:30:59.413383+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/smarkets#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/smarkets#organization",
      "name": "Smarkets",
      "url": "https://smarkets.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/aafa9905-3061-45b5-8c07-d7649002d67e-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/aafa9905-3061-45b5-8c07-d7649002d67e-square.webp",
      "description": "This is the official profile of Smarkets. Smarkets is a startup founded in 2008. A betting exchange offering peer-to-peer sports betting. Headquartered in London, United Kingdom.",
      "sameAs": [
        "https://www.startuphub.ai/startups/smarkets"
      ],
      "foundingDate": "2008-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "London",
        "addressCountry": "GB"
      }
    }
  ]
}
```