# Sift

**Source:** https://www.startuphub.ai/startups/sift
**Profile type:** Startup

> Reduced Real-Time Bidding (RTB) infrastructure costs by filtering low-value impressions using machine learning.

## About

Sift aimed to dramatically reduce Real-Time Bidding (RTB) infrastructure costs by filtering out low-value impressions in real-time. They applied cutting-edge machine learning and advanced predictive analysis techniques to increase bid and win rates, thereby improving the bottom line for their clients.

## Key facts

- **Slug:** sift
- **Website:** https://www.sift.technology/
- **Founded:** 2017-05-01 00:00:00
- **Employees:** 2
- **Operating status:** Active
- **Total funding:** $4M
- **Sectors / tags:** Marketing, Programmatic Media, Real-Time Bidding, MFG + SUPPLY CHAIN, AdTech, MarTech, Programmatic Advertising, Machine Learning, Predictive Analytics, Data Optimization, Cost Optimization, Advertising Technology, Data Filtering
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/sift-technology/

## Frequently asked

### What does Sift do?

Sift aimed to dramatically reduce Real-Time Bidding (RTB) infrastructure costs by filtering out low-value impressions in real-time. They applied cutting-edge machine learning and advanced predictive analysis techniques to increase bid and win rates, thereby improving the bottom line for their clients.

### What is Sift's revenue?

StartupHub estimates Sift's annual revenue at $373K (range $233K to $2.1M, 63% confidence), based on comparable companies in the sector.

### What is Sift's valuation?

StartupHub estimates Sift's effective valuation at $16.2M (range $10.8M to $25.8M, 10% confidence), based on comparable companies in the sector.

### How much funding has Sift raised?

Sift has raised a total of $4M in funding. The most recent round on record is Seed.

### When was Sift founded?

Sift was founded in 2017.

### What industry does Sift operate in?

Sift operates in Marketing, Programmatic Media, Real-Time Bidding, MFG + SUPPLY CHAIN, AdTech, MarTech.

### How many employees does Sift have?

Sift has approximately 2 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Sift",
          "item": "https://www.startuphub.ai/startups/sift"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/sift#webpage",
      "url": "https://www.startuphub.ai/startups/sift",
      "name": "Sift - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Sift. Sift is a startup founded in 2017, operating in Marketing and Programmatic Media. Reduced Real-Time Bidding (RTB) infrastructure costs by filtering low-value impressions using machine learning. The company has approximately 2 employees.",
      "dateModified": "2026-07-26T02:53:03.695+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/sift#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/sift#organization",
      "name": "Sift",
      "url": "https://www.sift.technology/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/7c9a7607-2829-4990-abd9-30405077fd68-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/7c9a7607-2829-4990-abd9-30405077fd68-square.webp",
      "description": "This is the official profile of Sift. Sift is a startup founded in 2017, operating in Marketing and Programmatic Media. Reduced Real-Time Bidding (RTB) infrastructure costs by filtering low-value impressions using machine learning. The company has approximately 2 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/sift-technology/",
        "https://www.startuphub.ai/startups/sift"
      ],
      "foundingDate": "2017-05-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 2
      },
      "knowsAbout": [
        "Marketing",
        "Programmatic Media",
        "Real-Time Bidding",
        "MFG + SUPPLY CHAIN",
        "AdTech",
        "MarTech",
        "Programmatic Advertising",
        "Machine Learning",
        "Predictive Analytics",
        "Data Optimization",
        "Cost Optimization",
        "Advertising Technology",
        "Data Filtering"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/sift#profile-assessment",
      "name": "Sift - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/sift",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/7c9a7607-2829-4990-abd9-30405077fd68-square.webp",
      "category": "Marketing",
      "description": "This is the official profile of Sift. Sift is a startup founded in 2017, operating in Marketing and Programmatic Media. Reduced Real-Time Bidding (RTB) infrastructure costs by filtering low-value impressions using machine learning. The company has approximately 2 employees. Agent Readiness score: 22/100. Full audit: https://www.startuphub.ai/startups/sift/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Sift"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-26",
        "name": "Sift - Profile Score 38/100",
        "reviewBody": "This is the official profile of Sift. Sift is a startup founded in 2017, operating in Marketing and Programmatic Media. Reduced Real-Time Bidding (RTB) infrastructure costs by filtering low-value impressions using machine learning. The company has approximately 2 employees. Agent Readiness score: 22/100. Full audit: https://www.startuphub.ai/startups/sift/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 38,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```