# Sidelines

**Source:** https://www.startuphub.ai/startups/sidelines
**Profile type:** Startup

> AI-powered sports betting analytics platform for making smarter betting decisions.

## About

Sidelines Group is a digital sports betting and iGaming company that operates an all-in-one marketplace for player props and comparison sites. They specialize in driving high-intent, high-quality traffic to top-tier partners, including sportsbooks and iGaming brands, to monetize content and grow user bases. Sidelines serves a broad spectrum of users, from rookies to experts, by bringing fans closer to the action.

## Key facts

- **Slug:** sidelines
- **Website:** https://www.sidelines.io/about
- **Location:** New York, United States
- **Founded:** 2017-06-01
- **Employees:** 50
- **Operating status:** Inactive
- **Total funding:** $25M
- **Sectors / tags:** Sports, Betting, Sports Tech, Fintech, AI Search Engine, Agentic AI, Consumer App, API Platform, Data Analytics
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/fantasy-advantage/about/
  - Twitter: https://twitter.com/sidelines_io
  - Facebook: https://www.facebook.com/sidelines.io

## Frequently asked

### What does Sidelines do?

Sidelines Group is a digital sports betting and iGaming company that operates an all-in-one marketplace for player props and comparison sites. They specialize in driving high-intent, high-quality traffic to top-tier partners, including sportsbooks and iGaming brands, to monetize content and grow user bases. Sidelines serves a broad spectrum of users, from rookies to experts, by bringing fans closer to the action.

### What is Sidelines's revenue?

StartupHub estimates Sidelines's annual revenue at $19.0M (range $16.5M to $28.2M, 62% confidence), based on comparable companies in the sector.

### What is Sidelines's valuation?

StartupHub estimates Sidelines's effective valuation at $98.5M (range $62.5M to $150.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Sidelines raised?

Sidelines has raised a total of $25M in funding. The most recent round on record is Funding Round.

### Where is Sidelines headquartered?

Sidelines is headquartered in New York, United States.

### When was Sidelines founded?

Sidelines was founded in 2017.

### What industry does Sidelines operate in?

Sidelines operates in Sports, Betting, Sports Tech, Fintech, AI Search Engine, Agentic AI.

### How many employees does Sidelines have?

Sidelines has approximately 50 people on record.

### What is Sidelines's current status?

Sidelines's current operating status is: Inactive.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Sidelines",
          "item": "https://www.startuphub.ai/startups/sidelines"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/sidelines#webpage",
      "url": "https://www.startuphub.ai/startups/sidelines",
      "name": "Sidelines - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Sidelines. Sidelines is a startup founded in 2017, operating in Sports and Betting. AI-powered sports betting analytics platform for making smarter betting decisions. Headquartered in New York, United States. The company has approximately 50 employees.",
      "dateModified": "2026-07-01T09:30:43.137864+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/sidelines#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/sidelines#organization",
      "name": "Sidelines",
      "url": "https://www.sidelines.io/about",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/a08ee665-7d30-4c48-8844-61ca89988f14-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/a08ee665-7d30-4c48-8844-61ca89988f14-square.webp",
      "description": "This is the official profile of Sidelines. Sidelines is a startup founded in 2017, operating in Sports and Betting. AI-powered sports betting analytics platform for making smarter betting decisions. Headquartered in New York, United States. The company has approximately 50 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/fantasy-advantage/about/",
        "https://twitter.com/sidelines_io",
        "https://www.facebook.com/sidelines.io",
        "https://www.startuphub.ai/startups/sidelines"
      ],
      "foundingDate": "2017-06-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 50
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "New York",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Sports",
        "Betting",
        "Sports Tech",
        "Fintech",
        "AI Search Engine",
        "Agentic AI",
        "Consumer App",
        "API Platform",
        "Data Analytics"
      ]
    }
  ]
}
```
