# Showpad

**Source:** https://www.startuphub.ai/startups/showpad
**Profile type:** Startup

> Revenue effectiveness and enablement platform for customer-facing teams.

## About

Showpad provides an AI-native Revenue Effectiveness & Enablement Platform that connects headquarters to the field to deliver revenue strategy and drive repeatable wins. Its core products include Sales Readiness, Content Management, Buyer Engagement, and Analytics & Insights. Showpad serves over 2,000 global companies, empowering marketing, field sellers, and enablement teams.

## Key facts

- **Slug:** showpad
- **Website:** https://www.showpad.com/
- **Location:** Ghent, Belgium
- **Founded:** 2011-01-01
- **Employees:** 427
- **Operating status:** Active
- **Total funding:** $161M
- **Sectors / tags:** Sales Enablement, Revenue Operations, Content Management, Buyer Engagement, Sales Readiness, Analytics Platform, Enterprise Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/showpad
  - Twitter: https://twitter.com/showpad

## Frequently asked

### What does Showpad do?

Showpad provides an AI-native Revenue Effectiveness & Enablement Platform that connects headquarters to the field to deliver revenue strategy and drive repeatable wins. Its core products include Sales Readiness, Content Management, Buyer Engagement, and Analytics & Insights. Showpad serves over 2,000 global companies, empowering marketing, field sellers, and enablement teams.

### What is Showpad's revenue?

StartupHub estimates Showpad's annual revenue at $98.7M (range $52.1M to $200.0M, 64% confidence), based on comparable companies in the sector.

### What is Showpad's valuation?

StartupHub estimates Showpad's effective valuation at $645.7M (range $401.3M to $963.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Showpad raised?

Showpad has raised a total of $161M in funding. The most recent round on record is Series D.

### Where is Showpad headquartered?

Showpad is headquartered in Ghent, Belgium.

### When was Showpad founded?

Showpad was founded in 2011.

### What industry does Showpad operate in?

Showpad operates in Sales Enablement, Revenue Operations, Content Management, Buyer Engagement, Sales Readiness, Analytics Platform.

### How many employees does Showpad have?

Showpad has approximately 427 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Showpad",
          "item": "https://www.startuphub.ai/startups/showpad"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/showpad#webpage",
      "url": "https://www.startuphub.ai/startups/showpad",
      "name": "Showpad - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Showpad. Showpad is a startup founded in 2011, operating in Sales Enablement and Revenue Operations. Revenue effectiveness and enablement platform for customer-facing teams. Headquartered in Ghent, Belgium. The company has approximately 427 employees.",
      "dateModified": "2026-07-01T09:30:43.137864+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/showpad#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/showpad#organization",
      "name": "Showpad",
      "url": "https://www.showpad.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/65b42fff-a51c-4ffd-ac5b-5e05aa382722-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/65b42fff-a51c-4ffd-ac5b-5e05aa382722-square.webp",
      "description": "This is the official profile of Showpad. Showpad is a startup founded in 2011, operating in Sales Enablement and Revenue Operations. Revenue effectiveness and enablement platform for customer-facing teams. Headquartered in Ghent, Belgium. The company has approximately 427 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/showpad",
        "https://twitter.com/showpad",
        "https://www.startuphub.ai/startups/showpad"
      ],
      "foundingDate": "2011-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 427
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Ghent",
        "addressCountry": "Belgium"
      },
      "knowsAbout": [
        "Sales Enablement",
        "Revenue Operations",
        "Content Management",
        "Buyer Engagement",
        "Sales Readiness",
        "Analytics Platform",
        "Enterprise Software"
      ]
    }
  ]
}
```
