# Showmax

**Source:** https://www.startuphub.ai/startups/showmax
**Profile type:** Startup

> Provides internet TV services, including web series, kids shows, and live sports.

## About

Showmax is a South African subscription video-on-demand streaming service launched in 2015. It offers a wide range of content including African originals, international series, movies, documentaries, and kids' shows. Showmax also provides live sports streaming, notably the English Premier League on mobile devices. The service is a joint venture between MultiChoice (70%) and NBCUniversal (30%).

## Key facts

- **Slug:** showmax
- **Website:** https://www.showmax.com/
- **Location:** Cape Town, South Africa
- **Founded:** 2015
- **Operating status:** Active
- **Total funding:** $205M
- **Social:**
  - Twitter: https://twitter.com/ShowmaxOnline
  - Facebook: https://www.facebook.com/ShowmaxOnline

## Frequently asked

### What does Showmax do?

Showmax is a South African subscription video-on-demand streaming service launched in 2015. It offers a wide range of content including African originals, international series, movies, documentaries, and kids' shows. Showmax also provides live sports streaming, notably the English Premier League on mobile devices. The service is a joint venture between MultiChoice (70%) and NBCUniversal (30%).

### What is Showmax's valuation?

StartupHub estimates Showmax's effective valuation at $755.8M (range $512.8M to $1.2B, 13% confidence), based on comparable companies in the sector.

### How much funding has Showmax raised?

Showmax has raised a total of $205M in funding. The most recent round on record is 19.

### Where is Showmax headquartered?

Showmax is headquartered in Cape Town, South Africa.

### When was Showmax founded?

Showmax was founded in 2015.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Showmax",
          "item": "https://www.startuphub.ai/startups/showmax"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/showmax#webpage",
      "url": "https://www.startuphub.ai/startups/showmax",
      "name": "Showmax - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Showmax. Showmax is a startup founded in 2015. Provides internet TV services, including web series, kids shows, and live sports. Headquartered in Cape Town, South Africa.",
      "dateModified": "2026-05-01T10:39:55.16296+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/showmax#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/showmax#organization",
      "name": "Showmax",
      "url": "https://www.showmax.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/61cb4ba8-7066-48e2-ab0d-d07553eb817e-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/61cb4ba8-7066-48e2-ab0d-d07553eb817e-square.webp",
      "description": "This is the official profile of Showmax. Showmax is a startup founded in 2015. Provides internet TV services, including web series, kids shows, and live sports. Headquartered in Cape Town, South Africa.",
      "sameAs": [
        "https://twitter.com/ShowmaxOnline",
        "https://www.facebook.com/ShowmaxOnline",
        "https://www.startuphub.ai/startups/showmax"
      ],
      "foundingDate": "2015-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Cape Town",
        "addressCountry": "South Africa"
      }
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/showmax#profile-assessment",
      "name": "Showmax - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/showmax",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/61cb4ba8-7066-48e2-ab0d-d07553eb817e-square.webp",
      "category": "Software",
      "description": "This is the official profile of Showmax. Showmax is a startup founded in 2015. Provides internet TV services, including web series, kids shows, and live sports. Headquartered in Cape Town, South Africa. Agent Readiness score: 36/100. Full audit: https://www.startuphub.ai/startups/showmax/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Showmax"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-01",
        "name": "Showmax - Profile Score 46/100",
        "reviewBody": "This is the official profile of Showmax. Showmax is a startup founded in 2015. Provides internet TV services, including web series, kids shows, and live sports. Headquartered in Cape Town, South Africa. Agent Readiness score: 36/100. Full audit: https://www.startuphub.ai/startups/showmax/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 46,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```