# Karma

**Source:** https://www.startuphub.ai/startups/shoptagr
**Profile type:** Startup

> AI-powered shopping assistant and network for personalized deals and product discovery.

## About

Karma is a free AI-powered shopping assistant that helps users save time and money by automatically finding coupons, tracking price drops, and notifying them when items are back in stock. It offers a browser extension and mobile app to manage smart shopping lists and compare credit card rewards, serving over 6.5 million users. Karma's mission is to empower shoppers to make the right purchasing decisions at the right time.

## Key facts

- **Slug:** shoptagr
- **Website:** https://www.karmanow.com
- **Location:** New York, United States
- **Founded:** 2013-09-01 00:00:00
- **Employees:** 214
- **Operating status:** Active
- **Total funding:** $26M
- **Sectors / tags:** Retail, Pricing, Shopping, E-commerce, AI Shopping Assistant, Personalization, Consumer App, Marketplace, Generative AI, Agentic AI, Agentic Commerce
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/karma-assistant
  - Twitter: https://x.com/karma_shopping

## Frequently asked

### What does Karma do?

Karma is a free AI-powered shopping assistant that helps users save time and money by automatically finding coupons, tracking price drops, and notifying them when items are back in stock. It offers a browser extension and mobile app to manage smart shopping lists and compare credit card rewards, serving over 6.5 million users. Karma's mission is to empower shoppers to make the right purchasing decisions at the right time.

### How much funding has Karma raised?

Karma has raised a total of $26M in funding. The most recent round on record is Series A.

### Where is Karma headquartered?

Karma is headquartered in New York, United States.

### When was Karma founded?

Karma was founded in 2013.

### What industry does Karma operate in?

Karma operates in Retail, Pricing, Shopping, E-commerce, AI Shopping Assistant, Personalization.

### How many employees does Karma have?

Karma has approximately 214 people on record.

### What is Karma's revenue?

StartupHub estimates Karma's annual revenue at $72.3M (range $38.8M to $130.4M, 69% confidence), based on comparable companies in the sector.

### What is Karma's valuation?

StartupHub estimates Karma's effective valuation at $109.0M (range $65.5M to $157.2M, 10% confidence), based on comparable companies in the sector.

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