# Shade

**Source:** https://www.startuphub.ai/startups/shade
**Profile type:** Startup

> Cloud storage platform for creative teams to easily store and search media files.

## About

Shade is a New York-based startup building a cloud storage platform designed for agencies, sports media teams, consumer brands, real estate companies, and podcasters. It aims to simplify the process of storing and searching large volumes of media files, especially in the context of accelerating content generation through AI. Key features include natural language search powered by auto-tagging that identifies exact moments in videos, automatic video transcription, facial recognition for labeled individuals, and a 'streamable' file system that allows immediate work on files without full downloads. It also facilitates team collaboration with timestamped feedback, file attachments in comments, customizable sharing links with varying permissions, and branded file collections for client deliveries.

## Key facts

- **Slug:** shade
- **Location:** New York, New York, USA
- **Founded:** 2024-01-01 00:00:00
- **Operating status:** Active
- **Total funding:** $14M
- **Sectors / tags:** Cloud Storage, AI, Media & Entertainment, Creative Tools

## Frequently asked

### What does Shade do?

Shade is a New York-based startup building a cloud storage platform designed for agencies, sports media teams, consumer brands, real estate companies, and podcasters. It aims to simplify the process of storing and searching large volumes of media files, especially in the context of accelerating content generation through AI. Key features include natural language search powered by auto-tagging that identifies exact moments in videos, automatic video transcription, facial recognition for labeled i…

### What is Shade's revenue?

StartupHub estimates Shade's annual revenue at $9.1M (range $6.0M to $11.3M, 27% confidence), based on comparable companies in the sector.

### What is Shade's valuation?

StartupHub estimates Shade's effective valuation at $55.2M (range $35.0M to $84.0M, 21% confidence), based on comparable companies in the sector.

### How much funding has Shade raised?

Shade has raised a total of $14M in funding. The most recent round on record is Funding Round.

### Where is Shade headquartered?

Shade is headquartered in New York, New York, USA.

### When was Shade founded?

Shade was founded in 2024.

### What industry does Shade operate in?

Shade operates in Cloud Storage, AI, Media & Entertainment, Creative Tools.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Shade",
          "item": "https://www.startuphub.ai/startups/shade"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/shade#webpage",
      "url": "https://www.startuphub.ai/startups/shade",
      "name": "Shade - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Shade. Shade is a startup founded in 2024, operating in Cloud Storage and AI. Cloud storage platform for creative teams to easily store and search media files. Headquartered in New York, New York, USA.",
      "dateModified": "2026-07-13T09:46:25.351+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/shade#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/shade#organization",
      "name": "Shade",
      "url": "https://www.startuphub.ai/startups/shade",
      "description": "This is the official profile of Shade. Shade is a startup founded in 2024, operating in Cloud Storage and AI. Cloud storage platform for creative teams to easily store and search media files. Headquartered in New York, New York, USA.",
      "sameAs": [
        "https://www.startuphub.ai/startups/shade"
      ],
      "foundingDate": "2024-01-01 00:00:00",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "New York",
        "addressRegion": "New York",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Cloud Storage",
        "AI",
        "Media & Entertainment",
        "Creative Tools"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/shade#profile-assessment",
      "name": "Shade - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/shade",
      "category": "Cloud Storage",
      "description": "This is the official profile of Shade. Shade is a startup founded in 2024, operating in Cloud Storage and AI. Cloud storage platform for creative teams to easily store and search media files. Headquartered in New York, New York, USA.",
      "brand": {
        "@type": "Brand",
        "name": "Shade"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-13",
        "name": "Shade - Profile Score 47/100",
        "reviewBody": "This is the official profile of Shade. Shade is a startup founded in 2024, operating in Cloud Storage and AI. Cloud storage platform for creative teams to easily store and search media files. Headquartered in New York, New York, USA.",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 47,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```