# Sett

**Source:** https://www.startuphub.ai/startups/sett
**Profile type:** Startup

> AI-powered creative performance platform for mobile games, generating and testing ad concepts at scale.

## About

Sett is a creative performance platform for mobile games that uses agentic AI to rapidly generate and test diverse video and playable ad concepts. This enables mobile game teams to consistently discover winning creatives and combat creative fatigue. Sett serves mobile game developers looking to scale their games and optimize campaigns with AI-driven creative solutions.

## Key facts

- **Slug:** sett
- **Website:** https://sett.ai/
- **Location:** Tel Aviv, Israel
- **Founded:** 2021-12-20 00:00:00
- **Employees:** 185
- **Operating status:** Active
- **Total funding:** $57M
- **Sectors / tags:** Gaming, Generative AI, Infrastructure, Development, AI Tools & Apps, AdTech, Creative Automation, Marketing Technology, Mobile Games
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/sett-ai/
  - GitHub: https://github.com/rive-app

## Frequently asked

### What does Sett do?

Sett is a creative performance platform for mobile games that uses agentic AI to rapidly generate and test diverse video and playable ad concepts. This enables mobile game teams to consistently discover winning creatives and combat creative fatigue. Sett serves mobile game developers looking to scale their games and optimize campaigns with AI-driven creative solutions.

### What is Sett's revenue?

StartupHub estimates Sett's annual revenue at $69.1M (range $37.9M to $262.8M, 64% confidence), based on comparable companies in the sector.

### What is Sett's valuation?

StartupHub estimates Sett's effective valuation at $201.6M (range $142.5M to $342.0M, 21% confidence), based on comparable companies in the sector.

### How much funding has Sett raised?

Sett has raised a total of $57M in funding. The most recent round on record is Series B.

### Where is Sett headquartered?

Sett is headquartered in Tel Aviv, Israel.

### When was Sett founded?

Sett was founded in 2021.

### What industry does Sett operate in?

Sett operates in Gaming, Generative AI, Infrastructure, Development, AI Tools & Apps, AdTech.

### How many employees does Sett have?

Sett has approximately 185 people on record.

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