A unique machine learning tool for e-commerce platforms, providing discovery and convergence of search results according to users feedback. Its a supplementary tool to be used when the traditional search engines are exhausted and it kicks in when users perform a search and face a large amount of results. A NEW SMART WAY TO SEARCH, DISCOVER AND SHOP ONLINE. A unique machine learning tool for e-commerce platforms allowing discovery and convergence of search results according to users feedback and mass market data. Whenever facing a large selection of items, Serendi can narrow down the search results and focus the user to relevant items. The ability to converge to relevant results in a short time opens the door to those who cant describe exactly what they want, to find relevant items and complete a purchase. Serendi offers unique product discovery and visual search where words fail to describe the content, like in fashion, home decor etc.