# Serasa Experian

**Source:** https://www.startuphub.ai/startups/serasa-experian
**Profile type:** Startup

> Datatech company providing analytical intelligence for business decision-making, fraud prevention, and credit assessment.

## About

Serasa Experian is a datatech company that transforms data into strategic insights to reduce risks, expand opportunities, and support safer decisions for businesses and consumers. They offer solutions for market analysis, audience segmentation, authentication, fraud prevention, credit assessment, portfolio management, and debt recovery. Their services are designed for large enterprises, small and medium-sized businesses, agribusiness, fintechs, and HR departments.

## Key facts

- **Slug:** serasa-experian
- **Website:** https://www.serasaexperian.com.br/
- **Location:** São Paulo, Brazil
- **Founded:** 1968-01-01
- **Employees:** 5000
- **Operating status:** Active
- **Total funding:** $2.7B
- **Sectors / tags:** Fintech, Data Analytics, Credit Scoring, Fraud Prevention, Identity Verification, Business Intelligence, Data Management, Risk Management, Customer Data Platform
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/serasa-experian
  - Facebook: https://www.facebook.com/serasaexperian

## Frequently asked

### What does Serasa Experian do?

Serasa Experian is a datatech company that transforms data into strategic insights to reduce risks, expand opportunities, and support safer decisions for businesses and consumers. They offer solutions for market analysis, audience segmentation, authentication, fraud prevention, credit assessment, portfolio management, and debt recovery. Their services are designed for large enterprises, small and medium-sized businesses, agribusiness, fintechs, and HR departments.

### How much funding has Serasa Experian raised?

Serasa Experian has raised a total of $2.7B in funding. The most recent round on record is Seed.

### Where is Serasa Experian headquartered?

Serasa Experian is headquartered in São Paulo, Brazil.

### When was Serasa Experian founded?

Serasa Experian was founded in 1968.

### What industry does Serasa Experian operate in?

Serasa Experian operates in Fintech, Data Analytics, Credit Scoring, Fraud Prevention, Identity Verification, Business Intelligence.

### How many employees does Serasa Experian have?

Serasa Experian has approximately 5000 people on record.

### What is Serasa Experian's revenue?

StartupHub estimates Serasa Experian's annual revenue at $744.5M (range $550.5M to $2.7B, 62% confidence), based on comparable companies in the sector.

### What is Serasa Experian's valuation?

StartupHub estimates Serasa Experian's effective valuation at $2.7B (range $1.7B to $9.0B, 42% confidence), based on comparable companies in the sector.

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