# SeQura

**Source:** https://www.startuphub.ai/startups/sequra
**Profile type:** Startup

> Transforming the online shopping experience with flexible payment solutions like BNPL and installment payments.

## About

SeQura is a FinTech company founded in Barcelona in 2014 by David Bäckström. The company aims to revolutionize online shopping by offering flexible payment solutions, including buy now, pay later and instalment payments. SeQura also focuses on innovative approaches to credit risk and fraud management. Their platform provides a range of payment alternatives, from immediate to deferred, across online, in-store, and telephonic sales channels. SeQura supports merchants in enhancing customer retention and conversion. The company currently operates in Spain, Portugal, France, Italy, and Mexico, with expansion plans into the US and UK markets. They collaborate with over 5,000 stores and serve millions of customers. Notably, SeQura has achieved profitability without taking venture capital funding, reaching a valuation of €1.1 billion and over €28 million in EBT.

## Key facts

- **Slug:** sequra
- **Website:** https://www.sequra.com
- **Location:** Barcelona, Spain
- **Founded:** 2014-01-01 00:00:00
- **Employees:** 377
- **Operating status:** Active
- **Total funding:** $605M
- **Sectors / tags:** Fintech, E-commerce, Payments
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/sequra
  - Twitter: https://x.com/sequra
  - Facebook: https://www.facebook.com/sequra

## Frequently asked

### What does SeQura do?

SeQura is a FinTech company founded in Barcelona in 2014 by David Bäckström. The company aims to revolutionize online shopping by offering flexible payment solutions, including buy now, pay later and instalment payments. SeQura also focuses on innovative approaches to credit risk and fraud management. Their platform provides a range of payment alternatives, from immediate to deferred, across online, in-store, and telephonic sales channels. SeQura supports merchants in enhancing customer retentio…

### What is SeQura's revenue?

StartupHub estimates SeQura's annual revenue at $114.9M (range $75.4M to $137.1M, 64% confidence), based on comparable companies in the sector.

### What is SeQura's valuation?

StartupHub estimates SeQura's effective valuation at $1.6B (range $705.6M to $4.2B, 50% confidence), based on comparable companies in the sector.

### How much funding has SeQura raised?

SeQura has raised a total of $605M in funding. The most recent round on record is Series D.

### Where is SeQura headquartered?

SeQura is headquartered in Barcelona, Spain.

### When was SeQura founded?

SeQura was founded in 2014.

### What industry does SeQura operate in?

SeQura operates in Fintech, E-commerce, Payments.

### How many employees does SeQura have?

SeQura has approximately 377 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "SeQura",
          "item": "https://www.startuphub.ai/startups/sequra"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/sequra#webpage",
      "url": "https://www.startuphub.ai/startups/sequra",
      "name": "SeQura - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of SeQura. SeQura is a startup founded in 2014, operating in Fintech and E-commerce. Transforming the online shopping experience with flexible payment solutions like BNPL and installment payments. Headquartered in Barcelona, Spain. The company has approximately 377 employees.",
      "dateModified": "2026-05-01T10:39:55.16296+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/sequra#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/sequra#organization",
      "name": "SeQura",
      "url": "https://www.sequra.com",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/65895816-cca8-4b6c-b3b4-9760cf3af31f-square.png",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/65895816-cca8-4b6c-b3b4-9760cf3af31f-square.png",
      "description": "This is the official profile of SeQura. SeQura is a startup founded in 2014, operating in Fintech and E-commerce. Transforming the online shopping experience with flexible payment solutions like BNPL and installment payments. Headquartered in Barcelona, Spain. The company has approximately 377 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/sequra",
        "https://x.com/sequra",
        "https://www.facebook.com/sequra",
        "https://www.startuphub.ai/startups/sequra"
      ],
      "foundingDate": "2014-01-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 377
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Barcelona",
        "addressCountry": "Spain"
      },
      "knowsAbout": [
        "Fintech",
        "E-commerce",
        "Payments"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/sequra#profile-assessment",
      "name": "SeQura - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/sequra",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/65895816-cca8-4b6c-b3b4-9760cf3af31f-square.png",
      "category": "Fintech",
      "description": "This is the official profile of SeQura. SeQura is a startup founded in 2014, operating in Fintech and E-commerce. Transforming the online shopping experience with flexible payment solutions like BNPL and installment payments. Headquartered in Barcelona, Spain. The company has approximately 377 employees. Agent Readiness score: 43/100. Full audit: https://www.startuphub.ai/startups/sequra/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "SeQura"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-01",
        "name": "SeQura - Profile Score 59/100",
        "reviewBody": "This is the official profile of SeQura. SeQura is a startup founded in 2014, operating in Fintech and E-commerce. Transforming the online shopping experience with flexible payment solutions like BNPL and installment payments. Headquartered in Barcelona, Spain. The company has approximately 377 employees. Agent Readiness score: 43/100. Full audit: https://www.startuphub.ai/startups/sequra/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 59,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```