# Sequence

**Source:** https://www.startuphub.ai/startups/sequence
**Profile type:** Startup

> Financial router platform to visualize, control, and automate money flow.

## About

Sequence provides a financial automation platform that allows users to visualize money flow, set smart routing rules, and control their finances from a single interface. Its core product, the Financial Router, helps businesses and individuals manage their money effortlessly, separate funds by goal into "Pods," and use dedicated debit cards for precise spending. Sequence aims to bring financial strategies to life, enabling users to reach their goals with greater control and efficiency.

## Key facts

- **Slug:** sequence
- **Website:** https://www.getsequence.io/
- **Location:** San Francisco, United States
- **Founded:** 2018-01-20 00:00:00
- **Employees:** 28
- **Operating status:** Active
- **Total funding:** $15M
- **Sectors / tags:** Fintech, Enterprise, Payments, Embedded Finance, Workflow Automation, API Platform, Financial Services
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/getsequence
  - Twitter: https://twitter.com/GetSequence
  - Facebook: https://www.facebook.com/Sequence.io

## Frequently asked

### What does Sequence do?

Sequence provides a financial automation platform that allows users to visualize money flow, set smart routing rules, and control their finances from a single interface. Its core product, the Financial Router, helps businesses and individuals manage their money effortlessly, separate funds by goal into "Pods," and use dedicated debit cards for precise spending. Sequence aims to bring financial strategies to life, enabling users to reach their goals with greater control and efficiency. (formerly…

### What is Sequence's revenue?

StartupHub estimates Sequence's annual revenue at $8.1M (range $4.4M to $22.4M, 67% confidence), based on comparable companies in the sector.

### What is Sequence's valuation?

StartupHub estimates Sequence's effective valuation at $9.9M (range $7.3M to $19.9M, 52% confidence), based on comparable companies in the sector.

### How much funding has Sequence raised?

Sequence has raised a total of $15M in funding. The most recent round on record is Series A.

### Where is Sequence headquartered?

Sequence is headquartered in San Francisco, United States.

### When was Sequence founded?

Sequence was founded in 2018.

### What industry does Sequence operate in?

Sequence operates in Fintech, Enterprise, Payments, Embedded Finance, Workflow Automation, API Platform.

### How many employees does Sequence have?

Sequence has approximately 28 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Sequence",
          "item": "https://www.startuphub.ai/startups/sequence"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/sequence#webpage",
      "url": "https://www.startuphub.ai/startups/sequence",
      "name": "Sequence - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Sequence (formerly Lance). Sequence is a startup founded in 2018, operating in Fintech and Enterprise. Financial router platform to visualize, control, and automate money flow. Headquartered in San Francisco, United States. The company has approximately 28 employees.",
      "dateModified": "2026-07-20T09:52:41.746+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/sequence#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/sequence#organization",
      "name": "Sequence",
      "url": "https://www.getsequence.io/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/7f710bce-6f00-43c3-80f0-21c450a90d9d-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/7f710bce-6f00-43c3-80f0-21c450a90d9d-square.webp",
      "description": "This is the official profile of Sequence (formerly Lance). Sequence is a startup founded in 2018, operating in Fintech and Enterprise. Financial router platform to visualize, control, and automate money flow. Headquartered in San Francisco, United States. The company has approximately 28 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/getsequence",
        "https://twitter.com/GetSequence",
        "https://www.facebook.com/Sequence.io",
        "https://www.startuphub.ai/startups/sequence"
      ],
      "foundingDate": "2018-01-20 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 28
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "San Francisco",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Fintech",
        "Enterprise",
        "Payments",
        "Embedded Finance",
        "Workflow Automation",
        "API Platform",
        "Financial Services"
      ]
    }
  ]
}
```
