# Self

**Source:** https://www.startuphub.ai/startups/self
**Profile type:** Startup

> Fintech company providing credit-building tools for individuals with limited or no credit history.

## About

Self Financial is a fintech company that helps individuals build credit and savings. They offer products like the Credit Builder Account, Self Visa® Credit Card, and rent and utility payment reporting to make credit accessible and promote financial inclusion. Their mission is to empower those with limited or no credit history to achieve financial resilience and mainstream financial opportunities.

## Key facts

- **Slug:** self
- **Website:** https://www.self.inc/
- **Location:** Austin, United States
- **Founded:** 2015-01-01
- **Employees:** 912
- **Operating status:** Active
- **Total funding:** $125M
- **Sectors / tags:** Fintech, Credit Building, Personal Finance, SaaS, Consumer Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/self-financial
  - Twitter: https://twitter.com/SelfCreditApp
  - Facebook: https://www.facebook.com/SelfFinancialInc

## Frequently asked

### What does Self do?

Self Financial is a fintech company that helps individuals build credit and savings. They offer products like the Credit Builder Account, Self Visa® Credit Card, and rent and utility payment reporting to make credit accessible and promote financial inclusion. Their mission is to empower those with limited or no credit history to achieve financial resilience and mainstream financial opportunities.

### What is Self's revenue?

StartupHub estimates Self's annual revenue at $203.4M (range $105.9M to $908.7M, 64% confidence), based on comparable companies in the sector.

### What is Self's valuation?

StartupHub estimates Self's effective valuation at $525.6M (range $312.5M to $750.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Self raised?

Self has raised a total of $125M in funding. The most recent round on record is Series E.

### Where is Self headquartered?

Self is headquartered in Austin, United States.

### When was Self founded?

Self was founded in 2015.

### What industry does Self operate in?

Self operates in Fintech, Credit Building, Personal Finance, SaaS, Consumer Software.

### How many employees does Self have?

Self has approximately 912 people on record.

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