# Self Co

**Source:** https://www.startuphub.ai/startups/self-co
**Profile type:** Startup

> AI-powered platform for personalized financial planning and advice.

## About

Self Co provides a financial toolkit designed to help individuals build credit, savings, and access cash. Their core products include a Credit Builder Loan, a secured Visa Credit Card, and Rent and Bills Reporting services, all aimed at improving credit scores and financial stability. Self serves individuals looking to establish or improve their credit history and build savings.

## Key facts

- **Slug:** self-co
- **Website:** https://www.self.inc/
- **Location:** San Francisco, United States
- **Founded:** 2017-03-01
- **Employees:** 909
- **Operating status:** Active
- **Total funding:** $158M
- **Sectors / tags:** Fintech, Personal Finance, AI-Driven Financial Planning, WealthTech, Financial Advice, Consumer App
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/self-financial
  - Twitter: https://twitter.com/SelfCreditApp
  - Facebook: https://www.facebook.com/SelfFinancialInc

## Frequently asked

### What does Self Co do?

Self Co provides a financial toolkit designed to help individuals build credit, savings, and access cash. Their core products include a Credit Builder Loan, a secured Visa Credit Card, and Rent and Bills Reporting services, all aimed at improving credit scores and financial stability. Self serves individuals looking to establish or improve their credit history and build savings.

### What is Self Co's revenue?

StartupHub estimates Self Co's annual revenue at $258.6M (range $142.2M to $715.6M, 67% confidence), based on comparable companies in the sector.

### What is Self Co's valuation?

StartupHub estimates Self Co's effective valuation at $605.7M (range $394.3M to $946.4M, 21% confidence), based on comparable companies in the sector.

### How much funding has Self Co raised?

Self Co has raised a total of $158M in funding. The most recent round on record is Seed.

### Where is Self Co headquartered?

Self Co is headquartered in San Francisco, United States.

### When was Self Co founded?

Self Co was founded in 2017.

### What industry does Self Co operate in?

Self Co operates in Fintech, Personal Finance, AI-Driven Financial Planning, WealthTech, Financial Advice, Consumer App.

### How many employees does Self Co have?

Self Co has approximately 909 people on record.

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