# Second Nature AI

**Source:** https://www.startuphub.ai/startups/second-nature-ai
**Profile type:** Startup

> AI-powered platform for personalized and engaging customer interactions, offering AI role-play sales training software.

## About

Second Nature AI provides an AI-powered role-play platform that helps customer-facing teams improve their sales skills through life-like training simulations. The platform allows users to practice various conversations, receive immediate feedback, and enhance their training effectiveness and productivity. It serves sales organizations looking to onboard new talent, upskill employees, and ensure consistent messaging.

## Key facts

- **Slug:** second-nature-ai
- **Website:** https://www.secondnature.ai/
- **Location:** Tel Aviv, Israel
- **Founded:** 2018-01-01
- **Employees:** 94
- **Operating status:** Active
- **Total funding:** $38M
- **Sectors / tags:** AI Role Play Training, Sales Training, Conversational AI, Generative AI, AI Agent, Speech Recognition, Text-to-Speech, Customer Service Automation, EdTech, Enterprise Software, B2B SaaS, Machine Learning, Artificial Intelligence
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/second-nature-ai

## Frequently asked

### What does Second Nature AI do?

Second Nature AI provides an AI-powered role-play platform that helps customer-facing teams improve their sales skills through life-like training simulations. The platform allows users to practice various conversations, receive immediate feedback, and enhance their training effectiveness and productivity. It serves sales organizations looking to onboard new talent, upskill employees, and ensure consistent messaging.

### What is Second Nature AI's valuation?

StartupHub estimates Second Nature AI's effective valuation at $155.8M (range $95.0M to $228.0M, 19% confidence), based on comparable companies in the sector.

### How much funding has Second Nature AI raised?

Second Nature AI has raised a total of $38M in funding. The most recent round on record is Series B.

### Where is Second Nature AI headquartered?

Second Nature AI is headquartered in Tel Aviv, Israel.

### When was Second Nature AI founded?

Second Nature AI was founded in 2018.

### What industry does Second Nature AI operate in?

Second Nature AI operates in AI Role Play Training, Sales Training, Conversational AI, Generative AI, AI Agent, Speech Recognition.

### How many employees does Second Nature AI have?

Second Nature AI has approximately 94 people on record.

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