Scuderia Ferrari HP

Scuderia Ferrari HP is a Formula 1 racing team that is partnering with IBM to utilize artificial intelligence for improving fan engagement. This collaboration focuses on transforming raw race data into compelling content for their fan app, aiming to create a more personalized and immersive experience for fans. The initiative includes features like AI-written race summaries, behind-the-scenes stories, interactive games, and an AI companion for fan inquiries. The goal is to foster deeper loyalty by making every fan feel uniquely connected to the team, regardless of their tenure.