# Sanlam

**Source:** https://www.startuphub.ai/startups/sanlam
**Profile type:** Startup

> Diversified financial services group operating across Africa, Europe, and Asia.

## About

Sanlam is a diversified financial services company headquartered in South Africa with a presence in 29 countries across Africa, Europe, and Asia. It offers a range of financial solutions including investments, private wealth, and insurance. Sanlam serves personal and business clients, with a strategic focus on creating shared value, deepening financial inclusion, and promoting sustainable investment decisions.

## Key facts

- **Slug:** sanlam
- **Website:** https://www.sanlam.com/
- **Location:** Bellville, South Africa
- **Founded:** 1918-06-08
- **Operating status:** Active
- **Sectors / tags:** Financial Services, Insurance, Investments, Wealth Management, Asset Management, Banking, Lending

## Frequently asked

### What does Sanlam do?

Sanlam is a diversified financial services company headquartered in South Africa with a presence in 29 countries across Africa, Europe, and Asia. It offers a range of financial solutions including investments, private wealth, and insurance. Sanlam serves personal and business clients, with a strategic focus on creating shared value, deepening financial inclusion, and promoting sustainable investment decisions.

### Where is Sanlam headquartered?

Sanlam is headquartered in Bellville, South Africa.

### When was Sanlam founded?

Sanlam was founded in 1918.

### What industry does Sanlam operate in?

Sanlam operates in Financial Services, Insurance, Investments, Wealth Management, Asset Management, Banking.

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