# Salmon

**Source:** https://www.startuphub.ai/startups/salmon
**Profile type:** Startup

> Salmon is a fintech company providing a platform for managing and optimizing business finances.

## About

Salmon, operating under the VML brand, specializes in commerce solutions. They offer expertise in areas such as brand experience, consulting, customer experience, and technology transformation, with a specific focus on commerce services. Their work in commerce is recognized, and they serve businesses looking to enhance their commercial strategies and operations.

## Key facts

- **Slug:** salmon
- **Website:** https://vml.com
- **Location:** Tel Aviv, Israel
- **Founded:** 2019-01-01
- **Employees:** 34384
- **Operating status:** Active
- **Total funding:** $188M
- **Sectors / tags:** Fintech, Payments, Embedded Finance, Expense Management, Business Intelligence, Workflow Automation, API Platform
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/vml
  - Twitter: https://twitter.com/vml_global

## Frequently asked

### What does Salmon do?

Salmon, operating under the VML brand, specializes in commerce solutions. They offer expertise in areas such as brand experience, consulting, customer experience, and technology transformation, with a specific focus on commerce services. Their work in commerce is recognized, and they serve businesses looking to enhance their commercial strategies and operations.

### What is Salmon's revenue?

StartupHub estimates Salmon's annual revenue at $9.9B (range $8.4B to $11.8B, 63% confidence), based on comparable companies in the sector.

### What is Salmon's valuation?

StartupHub estimates Salmon's effective valuation at $668.0M (range $470.0M to $1.1B, 23% confidence), based on comparable companies in the sector.

### How much funding has Salmon raised?

Salmon has raised a total of $188M in funding. The most recent round on record is Undisclosed.

### Where is Salmon headquartered?

Salmon is headquartered in Tel Aviv, Israel.

### When was Salmon founded?

Salmon was founded in 2019.

### What industry does Salmon operate in?

Salmon operates in Fintech, Payments, Embedded Finance, Expense Management, Business Intelligence, Workflow Automation.

### How many employees does Salmon have?

Salmon has approximately 34384 people on record.

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