# Root

**Source:** https://www.startuphub.ai/startups/root
**Profile type:** Startup

> Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app.

## About

Root Inc. is an online car insurance company that provides personalized auto insurance rates primarily based on actual driving behavior, rather than demographics. They leverage mobile technology and data science to offer fair rates to good drivers, with customers managing policies through a mobile app.

## Key facts

- **Slug:** root
- **Website:** https://www.joinroot.com/
- **Location:** Columbus, United States
- **Founded:** 2015-03-01
- **Employees:** 1197
- **Operating status:** Active
- **Total funding:** $1.4B
- **Sectors / tags:** InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance, Mobile App, Data Science, Telematics
- **Social:**
  - LinkedIn: https://linkedin.com/company/rootinsurance
  - Twitter: https://twitter.com/rootinsurance
  - Facebook: https://www.facebook.com/rootinsurance

## Frequently asked

### What does Root do?

Root Inc. is an online car insurance company that provides personalized auto insurance rates primarily based on actual driving behavior, rather than demographics. They leverage mobile technology and data science to offer fair rates to good drivers, with customers managing policies through a mobile app.

### What is Root's revenue?

StartupHub estimates Root's annual revenue at $826.2M (range $552.2M to $1.2B, 68% confidence), based on comparable companies in the sector.

### What is Root's valuation?

StartupHub estimates Root's effective valuation at $4.7B (range $3.1B to $12.7B, 44% confidence), based on comparable companies in the sector.

### How much funding has Root raised?

Root has raised a total of $1.4B in funding. The most recent round on record is Debt.

### Where is Root headquartered?

Root is headquartered in Columbus, United States.

### When was Root founded?

Root was founded in 2015.

### What industry does Root operate in?

Root operates in InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Usage-Based Insurance, Mobile App, Data Science.

### How many employees does Root have?

Root has approximately 1197 people on record.

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