# Root Insurance

**Source:** https://www.startuphub.ai/startups/root-insurance
**Profile type:** Startup

> Root Insurance is a technology company revolutionizing car insurance through data science and automation.

## About

Root Insurance is a technology company that offers car insurance based on driving behavior, aiming to provide fairer and more affordable rates for good drivers. They utilize a mobile app to track driving habits and offer personalized quotes and policy management. Root also provides renters and homeowners insurance.

## Key facts

- **Slug:** root-insurance
- **Website:** https://joinroot.com
- **Location:** Columbus, United States
- **Founded:** 2015-03-01
- **Employees:** 1188
- **Operating status:** Active
- **Total funding:** $1.6B
- **Sectors / tags:** InsurTech, Auto Insurance, Renters Insurance, Homeowners Insurance, Usage-Based Insurance, Telematics, Data Science, Mobile-First
- **Social:**
  - LinkedIn: https://linkedin.com/company/rootinsurance
  - Twitter: https://twitter.com/rootinsurance
  - Facebook: https://www.facebook.com/rootinsurance

## Frequently asked

### What does Root Insurance do?

Root Insurance is a technology company that offers car insurance based on driving behavior, aiming to provide fairer and more affordable rates for good drivers. They utilize a mobile app to track driving habits and offer personalized quotes and policy management. Root also provides renters and homeowners insurance.

### What is Root Insurance's revenue?

StartupHub estimates Root Insurance's annual revenue at $814.5M (range $566.7M to $1.3B, 68% confidence), based on comparable companies in the sector.

### What is Root Insurance's valuation?

StartupHub estimates Root Insurance's effective valuation at $4 (range $3 to $5, 29% confidence), based on comparable companies in the sector.

### How much funding has Root Insurance raised?

Root Insurance has raised a total of $1.6B in funding. The most recent round on record is Debt.

### Where is Root Insurance headquartered?

Root Insurance is headquartered in Columbus, United States.

### When was Root Insurance founded?

Root Insurance was founded in 2015.

### What industry does Root Insurance operate in?

Root Insurance operates in InsurTech, Auto Insurance, Renters Insurance, Homeowners Insurance, Usage-Based Insurance, Telematics.

### How many employees does Root Insurance have?

Root Insurance has approximately 1188 people on record.

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