# Roller

**Source:** https://www.startuphub.ai/startups/roller
**Profile type:** Startup

> AI-powered platform for event ticketing, management, and marketing.

## About

Roller provides a comprehensive suite of tools for event organizers, including ticketing, marketing automation, CRM, and analytics. It aims to streamline the entire event lifecycle, from initial planning to post-event follow-up, leveraging AI to enhance efficiency and engagement.

## Key facts

- **Slug:** roller
- **Website:** https://www.roller.app/
- **Location:** London, United Kingdom
- **Founded:** 2016-05-02
- **Operating status:** Active
- **Total funding:** $76M
- **Sectors / tags:** Event Management Software, Ticketing Platform, Marketing Automation, CRM, Analytics, Generative AI, AI-Powered Tools

## Frequently asked

### What does Roller do?

Roller provides a comprehensive suite of tools for event organizers, including ticketing, marketing automation, CRM, and analytics. It aims to streamline the entire event lifecycle, from initial planning to post-event follow-up, leveraging AI to enhance efficiency and engagement.

### What is Roller's valuation?

StartupHub estimates Roller's effective valuation at $271.1M (range $188.8M to $453.0M, 19% confidence), based on comparable companies in the sector.

### How much funding has Roller raised?

Roller has raised a total of $76M in funding.

### Where is Roller headquartered?

Roller is headquartered in London, United Kingdom.

### When was Roller founded?

Roller was founded in 2016.

### What industry does Roller operate in?

Roller operates in Event Management Software, Ticketing Platform, Marketing Automation, CRM, Analytics, Generative AI.

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