# Rituals

**Source:** https://www.startuphub.ai/startups/rituals
**Profile type:** Startup

> A global beauty and wellness brand offering a wide range of personal care and home fragrance products.

## About

Rituals is a cosmetics retailer that focuses on creating a wide range of personal care and home fragrance products inspired by ancient traditions and rituals. They aim to transform everyday routines into meaningful moments. The company has a significant customer base, with 41 million customers in its membership data.

## Key facts

- **Slug:** rituals
- **Website:** https://www.rituals.com/
- **Location:** Amsterdam, North Holland, Netherlands
- **Founded:** 2000-01-01
- **Employees:** 10000
- **Operating status:** Active
- **Sectors / tags:** Retail, Consumer Goods, Beauty, Wellness
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/rituals-cosmetics/
  - Twitter: https://twitter.com/RitualsCosmetics
  - Facebook: https://www.facebook.com/RitualsCosmetics/

## Frequently asked

### What does Rituals do?

Rituals is a cosmetics retailer that focuses on creating a wide range of personal care and home fragrance products inspired by ancient traditions and rituals. They aim to transform everyday routines into meaningful moments. The company has a significant customer base, with 41 million customers in its membership data.

### What is Rituals's revenue?

StartupHub estimates Rituals's annual revenue at $3.0B (range $1.8B to $6.0B, 69% confidence), based on comparable companies in the sector.

### Where is Rituals headquartered?

Rituals is headquartered in Amsterdam, North Holland, Netherlands.

### When was Rituals founded?

Rituals was founded in 2000.

### What industry does Rituals operate in?

Rituals operates in Retail, Consumer Goods, Beauty, Wellness.

### How many employees does Rituals have?

Rituals has approximately 10000 people on record.

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