# Rilla

**Source:** https://www.startuphub.ai/startups/rilla
**Profile type:** Startup

> AI-powered virtual ridealong and conversation intelligence platform for outside sales and service teams.

## About

Rilla is a software platform that records, transcribes, and analyzes in-person sales conversations to provide coaching insights for outside sales and service reps. When sales reps go out to meet customers face-to-face, they record conversations with the Rilla app, which uses AI to automatically transcribe, analyze, and provide feedback to help them improve. The platform serves industries including solar, roofing, HVAC, plumbing, and home services. Rilla reached $40M ARR growing 15% month-over-month and hit $14M revenue with a 58-person team in 2024.

## Key facts

- **Slug:** rilla
- **Website:** https://www.rilla.com
- **Location:** New York, United States
- **Founded:** 2021
- **Employees:** 58
- **Operating status:** Active
- **Total funding:** $75M
- **Sectors / tags:** Sales Tech, Conversation Intelligence, Outside Sales, Sales Coaching, Revenue Intelligence, B2B SaaS, Voice AI, AI Coaching, Sales Enablement Software, AI for Sales, Field Sales Software, Customer Interaction Analysis, Sales Coaching Platform, Speech Analytics, Business/Productivity Software, AI-powered Analytics, Revenue Operations
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/rilla-co
  - Twitter: https://x.com/rilla_co
  - Facebook: https://www.facebook.com/profile.php

## Frequently asked

### What does Rilla do?

Rilla is a software platform that records, transcribes, and analyzes in-person sales conversations to provide coaching insights for outside sales and service reps. When sales reps go out to meet customers face-to-face, they record conversations with the Rilla app, which uses AI to automatically transcribe, analyze, and provide feedback to help them improve. The platform serves industries including solar, roofing, HVAC, plumbing, and home services. Rilla reached $40M ARR growing 15% month-over-mo…

### How much funding has Rilla raised?

Rilla has raised a total of $75M in funding. The most recent round on record is Series B.

### Where is Rilla headquartered?

Rilla is headquartered in New York, United States.

### When was Rilla founded?

Rilla was founded in 2021.

### What industry does Rilla operate in?

Rilla operates in Sales Tech, Conversation Intelligence, Outside Sales, Sales Coaching, Revenue Intelligence, B2B SaaS.

### How many employees does Rilla have?

Rilla has approximately 58 people on record.

### What is Rilla's valuation?

StartupHub estimates Rilla's effective valuation at $312.0M (range $187.8M to $450.6M, 19% confidence), based on comparable companies in the sector.

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