# Rethink

**Source:** https://www.startuphub.ai/startups/rethink
**Profile type:** Startup

> AI assistant for sales and customer success teams, automating call analysis and action items.

## About

Rethink provides an AI-powered assistant designed to help sales and customer success teams by automating the analysis of customer interactions. It offers features like call summarization, sentiment analysis, and automatic generation of action items, enabling teams to focus on building relationships and closing deals.

## Key facts

- **Slug:** rethink
- **Website:** https://rethink.ai/
- **Location:** Tel Aviv, Israel
- **Founded:** 2022-01-01
- **Operating status:** Active
- **Sectors / tags:** AI Agent, Conversational AI, Voice AI, Sales Tech, Customer Success Tech, Call Analytics, Sentiment Analysis, Workflow Automation, API Platform, Generative AI
- **Social:**
  - LinkedIn: https://linkedin.com/in/marksoper

## Frequently asked

### What does Rethink do?

Rethink provides an AI-powered assistant designed to help sales and customer success teams by automating the analysis of customer interactions. It offers features like call summarization, sentiment analysis, and automatic generation of action items, enabling teams to focus on building relationships and closing deals.

### Where is Rethink headquartered?

Rethink is headquartered in Tel Aviv, Israel.

### When was Rethink founded?

Rethink was founded in 2022.

### What industry does Rethink operate in?

Rethink operates in AI Agent, Conversational AI, Voice AI, Sales Tech, Customer Success Tech, Call Analytics.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Rethink",
          "item": "https://www.startuphub.ai/startups/rethink"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/rethink#webpage",
      "url": "https://www.startuphub.ai/startups/rethink",
      "name": "Rethink - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Rethink. Rethink is a startup founded in 2022, operating in AI Agent and Conversational AI. AI assistant for sales and customer success teams, automating call analysis and action items. Headquartered in Tel Aviv, Israel.",
      "dateModified": "2026-06-21T09:05:08.851+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/rethink#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/rethink#organization",
      "name": "Rethink",
      "url": "https://rethink.ai/",
      "description": "This is the official profile of Rethink. Rethink is a startup founded in 2022, operating in AI Agent and Conversational AI. AI assistant for sales and customer success teams, automating call analysis and action items. Headquartered in Tel Aviv, Israel.",
      "sameAs": [
        "https://linkedin.com/in/marksoper",
        "https://www.startuphub.ai/startups/rethink"
      ],
      "foundingDate": "2022-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Tel Aviv",
        "addressCountry": "Israel"
      },
      "knowsAbout": [
        "AI Agent",
        "Conversational AI",
        "Voice AI",
        "Sales Tech",
        "Customer Success Tech",
        "Call Analytics",
        "Sentiment Analysis",
        "Workflow Automation",
        "API Platform",
        "Generative AI"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/rethink#profile-assessment",
      "name": "Rethink - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/rethink",
      "category": "AI Agent",
      "description": "This is the official profile of Rethink. Rethink is a startup founded in 2022, operating in AI Agent and Conversational AI. AI assistant for sales and customer success teams, automating call analysis and action items. Headquartered in Tel Aviv, Israel. Agent Readiness score: 25/100. Full audit: https://www.startuphub.ai/startups/rethink/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Rethink"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-06-21",
        "name": "Rethink - Profile Score 40/100",
        "reviewBody": "This is the official profile of Rethink. Rethink is a startup founded in 2022, operating in AI Agent and Conversational AI. AI assistant for sales and customer success teams, automating call analysis and action items. Headquartered in Tel Aviv, Israel. Agent Readiness score: 25/100. Full audit: https://www.startuphub.ai/startups/rethink/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 40,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
