# Reformation

**Source:** https://www.startuphub.ai/startups/reformation
**Profile type:** Startup

> Sustainable fashion brand offering stylish, eco-friendly clothing for women.

## About

Reformation is a fashion company that designs and sells sustainable clothing. They focus on using eco-friendly materials and ethical manufacturing practices to create stylish, modern apparel for women. Their mission is to make sustainable fashion accessible and desirable.

## Key facts

- **Slug:** reformation
- **Website:** https://www.thereformation.com/
- **Location:** Los Angeles, United States
- **Founded:** 2009-01-01
- **Employees:** 1260
- **Operating status:** Active
- **Sectors / tags:** Fashion Tech, E-commerce, Apparel, Sustainable Fashion, Circular Economy, RetailTech
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/reformation
  - Twitter: https://twitter.com/Reformation
  - Facebook: https://www.facebook.com/jointhereformation

## Frequently asked

### What does Reformation do?

Reformation is a fashion company that designs and sells sustainable clothing. They focus on using eco-friendly materials and ethical manufacturing practices to create stylish, modern apparel for women. Their mission is to make sustainable fashion accessible and desirable.

### What is Reformation's revenue?

StartupHub estimates Reformation's annual revenue at $241.5M (range $158.5M to $346.0M, 62% confidence), based on comparable companies in the sector.

### Where is Reformation headquartered?

Reformation is headquartered in Los Angeles, United States.

### When was Reformation founded?

Reformation was founded in 2009.

### What industry does Reformation operate in?

Reformation operates in Fashion Tech, E-commerce, Apparel, Sustainable Fashion, Circular Economy, RetailTech.

### How many employees does Reformation have?

Reformation has approximately 1260 people on record.

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