# Reel

**Source:** https://www.startuphub.ai/startups/reel
**Profile type:** Startup

> Accelerating the energy transition by making renewable energy predictable for businesses and profitable for producers.

## About

Reel is a Copenhagen-based electricity supplier and trader focused on accelerating the energy transition. Founded in 2020, the company turns corporate electricity demand into a driver of renewable energy build-out. Reel makes renewable energy more predictable and profitable for corporates and producers by building data-driven tools to modernize and optimize the electricity market. They also leverage flexibility and battery storage to generate more value and strengthen the grid. Reel addresses challenges like high electricity price volatility, shifting subsidies, and falling project returns that create uncertainty for businesses and renewable energy producers. For energy consumers, Reel offers electricity-price stability, cost reduction, and emissions cuts through Power Purchase Agreements (PPAs) and end-to-end support for on-site solar and battery installations. For renewable energy producers, Reel helps secure financing, optimize production, reduce imbalance costs, and maximize returns with PPAs that provide market-leading hedging and project bankability. Reel is currently scaling its operations in Germany.

## Key facts

- **Slug:** reel
- **Website:** https://www.reel.energy/
- **Location:** Copenhagen, Denmark
- **Founded:** 2020-01-01 00:00:00
- **Employees:** 58
- **Operating status:** Active
- **Total funding:** $22M
- **Sectors / tags:** Energy, Renewable Energy, Fintech, Energy & Climate Tech, Clean Energy, Solar Energy, Wind Energy, Smart Grid, Sustainability
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/reelenergy

## Frequently asked

### What does Reel do?

Reel is a Copenhagen-based electricity supplier and trader focused on accelerating the energy transition. Founded in 2020, the company turns corporate electricity demand into a driver of renewable energy build-out. Reel makes renewable energy more predictable and profitable for corporates and producers by building data-driven tools to modernize and optimize the electricity market. They also leverage flexibility and battery storage to generate more value and strengthen the grid. Reel addresses ch…

### What is Reel's revenue?

StartupHub estimates Reel's annual revenue at $37.1M (range $19.6M to $105.5M, 71% confidence), based on comparable companies in the sector.

### What is Reel's valuation?

StartupHub estimates Reel's effective valuation at $95.0M (range $55.8M to $133.8M, 25% confidence), based on comparable companies in the sector.

### How much funding has Reel raised?

Reel has raised a total of $22M in funding. The most recent round on record is Series A.

### Where is Reel headquartered?

Reel is headquartered in Copenhagen, Denmark.

### When was Reel founded?

Reel was founded in 2020.

### What industry does Reel operate in?

Reel operates in Energy, Renewable Energy, Fintech, Energy & Climate Tech, Clean Energy, Solar Energy.

### How many employees does Reel have?

Reel has approximately 58 people on record.

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