# Recast

**Source:** https://www.startuphub.ai/startups/recast
**Profile type:** Startup

> AI-powered marketing measurement and optimization platform for data-driven budget decisions.

## About

Recast provides marketers with state-of-the-art marketing science tools, including marketing mix modeling (MMM), forecasting, and optimization. Their AI and Bayesian statistics automate complex processes, enabling marketing teams to measure and optimize spend across all channels, both online and offline, without relying on data scientists or external consultants.

## Key facts

- **Slug:** recast
- **Website:** https://getrecast.com/
- **Location:** Brooklyn, United States
- **Founded:** 2018-01-01
- **Operating status:** Active
- **Total funding:** $5M
- **Sectors / tags:** Marketing Measurement, MarTech, AdTech, Marketing Analytics, Marketing Mix Modeling, Forecasting, Budget Optimization, Causal Inference, Incrementality Measurement, Data Science Platform, AI-powered Analytics

## Frequently asked

### What does Recast do?

Recast provides marketers with state-of-the-art marketing science tools, including marketing mix modeling (MMM), forecasting, and optimization. Their AI and Bayesian statistics automate complex processes, enabling marketing teams to measure and optimize spend across all channels, both online and offline, without relying on data scientists or external consultants.

### What is Recast's valuation?

StartupHub estimates Recast's effective valuation at $14.0M (range $9.8M to $18.2M, 25% confidence), based on comparable companies in the sector.

### How much funding has Recast raised?

Recast has raised a total of $5M in funding. The most recent round on record is Seed.

### Where is Recast headquartered?

Recast is headquartered in Brooklyn, United States.

### When was Recast founded?

Recast was founded in 2018.

### What industry does Recast operate in?

Recast operates in Marketing Measurement, MarTech, AdTech, Marketing Analytics, Marketing Mix Modeling, Forecasting.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Recast",
          "item": "https://www.startuphub.ai/startups/recast"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/recast#webpage",
      "url": "https://www.startuphub.ai/startups/recast",
      "name": "Recast - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Recast. Recast is a startup founded in 2018, operating in Marketing Measurement and MarTech. AI-powered marketing measurement and optimization platform for data-driven budget decisions. Headquartered in Brooklyn, United States.",
      "dateModified": "2026-06-15T06:00:20.782+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/recast#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/recast#organization",
      "name": "Recast",
      "url": "https://getrecast.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ab446757-91c2-428b-a5aa-815ea767a258-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ab446757-91c2-428b-a5aa-815ea767a258-square.webp",
      "description": "This is the official profile of Recast. Recast is a startup founded in 2018, operating in Marketing Measurement and MarTech. AI-powered marketing measurement and optimization platform for data-driven budget decisions. Headquartered in Brooklyn, United States.",
      "sameAs": [
        "https://www.startuphub.ai/startups/recast"
      ],
      "foundingDate": "2018-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Brooklyn",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Marketing Measurement",
        "MarTech",
        "AdTech",
        "Marketing Analytics",
        "Marketing Mix Modeling",
        "Forecasting",
        "Budget Optimization",
        "Causal Inference",
        "Incrementality Measurement",
        "Data Science Platform",
        "AI-powered Analytics"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/recast#profile-assessment",
      "name": "Recast - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/recast",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ab446757-91c2-428b-a5aa-815ea767a258-square.webp",
      "category": "Marketing Measurement",
      "description": "This is the official profile of Recast. Recast is a startup founded in 2018, operating in Marketing Measurement and MarTech. AI-powered marketing measurement and optimization platform for data-driven budget decisions. Headquartered in Brooklyn, United States. Agent Readiness score: 47/100. Full audit: https://www.startuphub.ai/startups/recast/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Recast"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-06-15",
        "name": "Recast - Profile Score 48/100",
        "reviewBody": "This is the official profile of Recast. Recast is a startup founded in 2018, operating in Marketing Measurement and MarTech. AI-powered marketing measurement and optimization platform for data-driven budget decisions. Headquartered in Brooklyn, United States. Agent Readiness score: 47/100. Full audit: https://www.startuphub.ai/startups/recast/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 48,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```