# Reactful

**Source:** https://www.startuphub.ai/startups/reactful
**Profile type:** Startup

> Reactful uses AI and machine learning to analyze website visitor behavior and personalize real-time engagement for conversion optimization.

## About

Reactful leverages powerful artificial intelligence and machine learning technology to help companies engage and convert customers on the web in real time. By monitoring digital body language like gestures, swipes, scrolls, and clicks, Reactful's AI determines visitor intent and delivers personalized experiences to optimize conversions.

## Key facts

- **Slug:** reactful
- **Website:** http://www.reactful.com
- **Location:** San Francisco, United States
- **Founded:** 2014-01-01 00:00:00
- **Employees:** 5
- **Operating status:** Active
- **Total funding:** $3M
- **Sectors / tags:** Marketing, Optimization, Website, Marketing Optimization, Personalization Engine, Customer Engagement, Conversion Rate Optimization, Website Personalization, Behavioral Analytics, Real-time Marketing, MarTech, Predictive Analytics, Artificial Intelligence, Machine Learning
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/reactful/

## Frequently asked

### What does Reactful do?

Reactful leverages powerful artificial intelligence and machine learning technology to help companies engage and convert customers on the web in real time. By monitoring digital body language like gestures, swipes, scrolls, and clicks, Reactful's AI determines visitor intent and delivers personalized experiences to optimize conversions.

### What is Reactful's revenue?

StartupHub estimates Reactful's annual revenue at $954K (range $582K to $5.2M, 63% confidence), based on comparable companies in the sector.

### What is Reactful's valuation?

StartupHub estimates Reactful's effective valuation at $12.9M (range $8.3M to $19.8M, 10% confidence), based on comparable companies in the sector.

### How much funding has Reactful raised?

Reactful has raised a total of $3M in funding.

### Where is Reactful headquartered?

Reactful is headquartered in San Francisco, United States.

### When was Reactful founded?

Reactful was founded in 2014.

### What industry does Reactful operate in?

Reactful operates in Marketing, Optimization, Website, Marketing Optimization, Personalization Engine, Customer Engagement.

### How many employees does Reactful have?

Reactful has approximately 5 people on record.

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