# Rakuten Card

**Source:** https://www.startuphub.ai/startups/rakuten-card
**Profile type:** Startup

> A leading Japanese fintech company providing credit card, loan, and guarantee services, integrated into the Rakuten ecosystem.

## About

Rakuten Card is a major player in Japan's financial services sector, offering credit cards, card loans, and credit guarantee services. It is a key component of the broader Rakuten ecosystem, leveraging loyalty points and cross-selling to enhance customer engagement and revenue. The company aims to deliver exceptional customer satisfaction with financial services that are convenient, easy to use, and personal.

## Key facts

- **Slug:** rakuten-card
- **Website:** https://www.rakuten-card.co.jp/
- **Location:** Tokyo, Japan
- **Founded:** 2005-07-01
- **Operating status:** Active
- **Sectors / tags:** Fintech, Payments, Credit Cards, Lending, Consumer Finance, Embedded Finance, Ecosystem

## Frequently asked

### What does Rakuten Card do?

Rakuten Card is a major player in Japan's financial services sector, offering credit cards, card loans, and credit guarantee services. It is a key component of the broader Rakuten ecosystem, leveraging loyalty points and cross-selling to enhance customer engagement and revenue. The company aims to deliver exceptional customer satisfaction with financial services that are convenient, easy to use, and personal.

### What is Rakuten Card's valuation?

StartupHub estimates Rakuten Card's effective valuation at $4.3B (range $3.1B to $5.7B, 58% confidence), based on comparable companies in the sector.

### Where is Rakuten Card headquartered?

Rakuten Card is headquartered in Tokyo, Japan.

### When was Rakuten Card founded?

Rakuten Card was founded in 2005.

### What industry does Rakuten Card operate in?

Rakuten Card operates in Fintech, Payments, Credit Cards, Lending, Consumer Finance, Embedded Finance.

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