# Proper Cloth

**Source:** https://www.startuphub.ai/startups/proper-cloth
**Profile type:** Startup

> Online custom-fit menswear brand offering shirts, suits, and trousers with a focus on technology and personalized service.

## About

Proper Cloth is a direct-to-consumer menswear brand founded in 2008, specializing in custom-fit clothing. They leverage proprietary technology, including their 'Smart Sizes' algorithm, to offer personalized sizing and design options for shirts, suits, jackets, and trousers. The company emphasizes quality materials, exceptional craftsmanship, and a high-touch customer service experience, aiming to provide a modern luxury alternative to traditional retail.

## Key facts

- **Slug:** proper-cloth
- **Website:** https://propercloth.com/
- **Location:** New York, United States
- **Founded:** 2008-01-01
- **Operating status:** Active
- **Total funding:** $150K
- **Sectors / tags:** Fashion Tech, E-commerce, Apparel, Made-to-Measure, Personalized Fit, Online Retailers, Menswear
- **Social:**
  - Twitter: https://x.com/propercloth
  - GitHub: https://github.com/newrelic

## Frequently asked

### What does Proper Cloth do?

Proper Cloth is a direct-to-consumer menswear brand founded in 2008, specializing in custom-fit clothing. They leverage proprietary technology, including their 'Smart Sizes' algorithm, to offer personalized sizing and design options for shirts, suits, jackets, and trousers. The company emphasizes quality materials, exceptional craftsmanship, and a high-touch customer service experience, aiming to provide a modern luxury alternative to traditional retail.

### What is Proper Cloth's valuation?

StartupHub estimates Proper Cloth's effective valuation at $47.8M (range $33.0M to $51.0M, 42% confidence), based on comparable companies in the sector.

### How much funding has Proper Cloth raised?

Proper Cloth has raised a total of $150K in funding. The most recent round on record is Angel.

### Where is Proper Cloth headquartered?

Proper Cloth is headquartered in New York, United States.

### When was Proper Cloth founded?

Proper Cloth was founded in 2008.

### What industry does Proper Cloth operate in?

Proper Cloth operates in Fashion Tech, E-commerce, Apparel, Made-to-Measure, Personalized Fit, Online Retailers.

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