# PropelAuth

**Source:** https://www.startuphub.ai/startups/propelauth
**Profile type:** Startup

> Authentication that works before you write any code, for modern SaaS applications.

## About

PropelAuth offers a comprehensive B2B authentication solution built for AI-native companies, providing both fully managed cloud and self-hosted options. It enables businesses to quickly launch with pre-built UIs and customizable components, offering features like multi-tenant auth, advanced RBAC, enterprise SSO, and MCP server authentication. PropelAuth serves B2B products of all sizes, from pre-launch to enterprise, by simplifying authentication management and security.

## Key facts

- **Slug:** propelauth
- **Website:** https://bitly.com
- **Location:** Redwood City, US
- **Founded:** 2021-01-01
- **Employees:** 7
- **Operating status:** Active
- **Total funding:** $2M
- **Sectors / tags:** Software Development, Authentication, Identity and Access Management, Developer Tools, API Platform, Cybersecurity
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/propelauth
  - Twitter: https://x.com/propelauth

## Frequently asked

### What does PropelAuth do?

PropelAuth offers a comprehensive B2B authentication solution built for AI-native companies, providing both fully managed cloud and self-hosted options. It enables businesses to quickly launch with pre-built UIs and customizable components, offering features like multi-tenant auth, advanced RBAC, enterprise SSO, and MCP server authentication. PropelAuth serves B2B products of all sizes, from pre-launch to enterprise, by simplifying authentication management and security.

### What is PropelAuth's revenue?

StartupHub estimates PropelAuth's annual revenue at $974K (range $554K to $2.3M, 66% confidence), based on comparable companies in the sector.

### What is PropelAuth's valuation?

StartupHub estimates PropelAuth's effective valuation at $5.4M (range $3.8M to $9.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has PropelAuth raised?

PropelAuth has raised a total of $2M in funding. The most recent round on record is Pre-Seed.

### Where is PropelAuth headquartered?

PropelAuth is headquartered in Redwood City, US.

### When was PropelAuth founded?

PropelAuth was founded in 2021.

### What industry does PropelAuth operate in?

PropelAuth operates in Software Development, Authentication, Identity and Access Management, Developer Tools, API Platform, Cybersecurity.

### How many employees does PropelAuth have?

PropelAuth has approximately 7 people on record.

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