# Primary Wave

**Source:** https://www.startuphub.ai/startups/primary-wave
**Profile type:** Startup

> Independent music publishing, talent management, and brand marketing company focused on iconic music catalogs.

## About

Primary Wave is a leading independent music publishing and talent management company that acquires and manages iconic music catalogs. They provide comprehensive services including brand marketing, digital strategy, and film/TV production to revitalize and monetize the legacies of legendary artists.

## Key facts

- **Slug:** primary-wave
- **Website:** https://primarywave.com
- **Location:** New York City, United States
- **Founded:** 2006-01-01
- **Employees:** 146
- **Operating status:** Active
- **Total funding:** $2.0B
- **Sectors / tags:** Music, Entertainment, Media
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/primary-wave-music
  - Twitter: https://x.com/PrimaryWave
  - Facebook: https://www.facebook.com/PrimaryWaveMusic

## Frequently asked

### What does Primary Wave do?

Primary Wave is a leading independent music publishing and talent management company that acquires and manages iconic music catalogs. They provide comprehensive services including brand marketing, digital strategy, and film/TV production to revitalize and monetize the legacies of legendary artists.

### What is Primary Wave's valuation?

StartupHub estimates Primary Wave's effective valuation at $8.2B (range $5.1B to $12.2B, 22% confidence), based on comparable companies in the sector.

### How much funding has Primary Wave raised?

Primary Wave has raised a total of $2.0B in funding.

### Where is Primary Wave headquartered?

Primary Wave is headquartered in New York City, United States.

### When was Primary Wave founded?

Primary Wave was founded in 2006.

### What industry does Primary Wave operate in?

Primary Wave operates in Music, Entertainment, Media.

### How many employees does Primary Wave have?

Primary Wave has approximately 146 people on record.

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