# Plend

**Source:** https://www.startuphub.ai/startups/plend
**Profile type:** Startup

> Responsible lender tackling financial exclusion in the UK.

## About

Plend is a London-based responsible lender dedicated to tackling financial exclusion across the UK. Founded in 2020 and FCA-authorised, Plend provides affordable credit to borrowers underserved by traditional lenders. They utilize Open Banking data and proprietary credit technology, including the PLEND Score®, to assess affordability based on real financial circumstances rather than solely relying on credit scores. This allows them to serve creditworthy near-prime borrowers, helping them consolidate debt into more manageable repayment plans.

## Key facts

- **Slug:** plend
- **Website:** https://www.plend.com
- **Location:** London, United Kingdom
- **Founded:** 2020-01-01 00:00:00
- **Employees:** 26
- **Operating status:** Active
- **Total funding:** $63M
- **Sectors / tags:** Fintech, Lending, Financial Inclusion, Consumer Lending, Open Banking, Credit Scoring, Ethical Lending, Debt Consolidation, Embedded Finance, Personal Loans, B Corp
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/plenduk
  - Twitter: https://twitter.com/plend_uk
  - Facebook: https://www.facebook.com/plend.co.uk

## Frequently asked

### What does Plend do?

Plend is a London-based responsible lender dedicated to tackling financial exclusion across the UK. Founded in 2020 and FCA-authorised, Plend provides affordable credit to borrowers underserved by traditional lenders. They utilize Open Banking data and proprietary credit technology, including the PLEND Score®, to assess affordability based on real financial circumstances rather than solely relying on credit scores. This allows them to serve creditworthy near-prime borrowers, helping them consoli…

### What is Plend's revenue?

StartupHub estimates Plend's annual revenue at $7.4M (range $5.8M to $9.1M, 63% confidence), based on comparable companies in the sector.

### What is Plend's valuation?

StartupHub estimates Plend's effective valuation at $242.0M (range $156.8M to $376.2M, 23% confidence), based on comparable companies in the sector.

### How much funding has Plend raised?

Plend has raised a total of $63M in funding. The most recent round on record is Funding Round.

### Where is Plend headquartered?

Plend is headquartered in London, United Kingdom.

### When was Plend founded?

Plend was founded in 2020.

### What industry does Plend operate in?

Plend operates in Fintech, Lending, Financial Inclusion, Consumer Lending, Open Banking, Credit Scoring.

### How many employees does Plend have?

Plend has approximately 26 people on record.

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