23 provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business. Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business? provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.

Ofir LemelCPO
Oded FossfeldCTO
Noam Ben-ZviCEO

Jeffrey BazarGeneral Partner a…1
Rahul VohraAdvisor1

RoundDate AnnouncedInvestors raises $100 millionJanuary 12, 202213 raises $50 million series BApril 27, 20217 raises $12 million series ADecember 31, 20194 raises $4 million series SeedSeptember 30, 20185

Investor NameInvestor TypeAUM ($)
AlephVenture Capital830,000,000
Array Ventures0
Craig Abrahams0
Daniel KleinAngel0
Elad KushnirAngel0
Eliot BencuyaAngel0
Fifth WallVenture Capital1,100,000,000
IrishAngels Ventures0
JBV CapitalVenture Capital0
Jeff KarshAngel0
JM SchapiroAngel0
Josh BuckleyAngel0
Lachy GroomVenture Capital408,000,000
Majestic RealtyCompany0
MMC Technology VenturesCorporate Venture Capital0
OCA VenturesVenture Capital0
Rahul VohraAngel0
Ran Makavy0
Reciprocal VenturesVenture Capital0
Shaked VenturesFamily Office0
Spark Growth VenturesVenture Capital0
Stage Venture Partners0
WndrCoVenture Capital0


Modeling of user behaviors based on locations and other signals collected from mobile devices.

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