# Pine Labs

**Source:** https://www.startuphub.ai/startups/pine-labs
**Profile type:** Startup

> A global fintech platform providing merchant commerce solutions, including POS, payment gateways, and BNPL.

## About

Pine Labs is a leading Indian multinational fintech company that provides a comprehensive suite of payment and merchant commerce solutions. Founded in 1998, it offers Android-based POS machines, payment gateways, buy now pay later (BNPL) services, and other value-added services to merchants, brands, enterprises, and financial institutions across India, Southeast Asia, the Middle East, and other regions.

## Key facts

- **Slug:** pine-labs
- **Website:** https://www.pinelabs.com/
- **Location:** Gurugram, India
- **Founded:** 1998-01-01
- **Operating status:** Active
- **Total funding:** $286M
- **Sectors / tags:** Fintech, Payments, Merchant Commerce, POS Systems, Payment Gateway, Buy Now Pay Later (BNPL), Embedded Finance, Digital Payments, API Platform, Credit Processing, Loyalty Programs, Gift Cards

## Frequently asked

### What does Pine Labs do?

Pine Labs is a leading Indian multinational fintech company that provides a comprehensive suite of payment and merchant commerce solutions. Founded in 1998, it offers Android-based POS machines, payment gateways, buy now pay later (BNPL) services, and other value-added services to merchants, brands, enterprises, and financial institutions across India, Southeast Asia, the Middle East, and other regions.

### What is Pine Labs's revenue?

StartupHub estimates Pine Labs's annual revenue at $186.3M (range $175.4M to $666.7M, 42% confidence), based on comparable companies in the sector.

### What is Pine Labs's valuation?

StartupHub estimates Pine Labs's effective valuation at $1.5B (range $1.0B to $1.9B, 26% confidence), based on comparable companies in the sector.

### How much funding has Pine Labs raised?

Pine Labs has raised a total of $286M in funding. The most recent round on record is Venture Round.

### Where is Pine Labs headquartered?

Pine Labs is headquartered in Gurugram, India.

### When was Pine Labs founded?

Pine Labs was founded in 1998.

### What industry does Pine Labs operate in?

Pine Labs operates in Fintech, Payments, Merchant Commerce, POS Systems, Payment Gateway, Buy Now Pay Later (BNPL).

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