# Pier

**Source:** https://www.startuphub.ai/startups/pier
**Profile type:** Startup

> A platform for companies to launch and automate credit products.

## About

Pier provides a 'Stripe for credit' solution, enabling businesses to compliantly offer credit products by automating origination, underwriting, compliance, and servicing through APIs. Their mission is to build tools that improve access to credit for the next generation of innovators.

## Key facts

- **Slug:** pier
- **Website:** https://pier-finance.com/
- **Location:** San Francisco, United States
- **Founded:** 2023-01-01
- **Operating status:** Active
- **Total funding:** $3M
- **Sectors / tags:** Fintech, Embedded Finance, Payments, API Platform, SaaS, Lending, Credit Products

## Frequently asked

### What does Pier do?

Pier provides a 'Stripe for credit' solution, enabling businesses to compliantly offer credit products by automating origination, underwriting, compliance, and servicing through APIs. Their mission is to build tools that improve access to credit for the next generation of innovators.

### What is Pier's revenue?

StartupHub estimates Pier's annual revenue at $186K (range $125K to $680K, 43% confidence), based on comparable companies in the sector.

### What is Pier's valuation?

StartupHub estimates Pier's effective valuation at $1.6M (range $1.2M to $2.1M, 32% confidence), based on comparable companies in the sector.

### How much funding has Pier raised?

Pier has raised a total of $3M in funding. The most recent round on record is Seed.

### Where is Pier headquartered?

Pier is headquartered in San Francisco, United States.

### When was Pier founded?

Pier was founded in 2023.

### What industry does Pier operate in?

Pier operates in Fintech, Embedded Finance, Payments, API Platform, SaaS, Lending.

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