# PicPay

**Source:** https://www.startuphub.ai/startups/picpay
**Profile type:** Startup

> Brazilian digital wallet and bank offering financial services for individuals and businesses.

## About

PicPay is a Brazilian fintech company that has evolved from a digital wallet into a comprehensive digital bank. It provides a wide array of financial products and services, including digital accounts, credit cards, loans, investments, and payment solutions for both individuals and businesses.

## Key facts

- **Slug:** picpay
- **Website:** https://www.picpay.com/
- **Location:** São Paulo, Brazil
- **Founded:** 2012-01-01
- **Operating status:** Active
- **Total funding:** $564M
- **Sectors / tags:** Fintech, Payments, Digital Payments, Neobank, Lending, Credit Cards, Digital Wallet, Consumer App

## Frequently asked

### What does PicPay do?

PicPay is a Brazilian fintech company that has evolved from a digital wallet into a comprehensive digital bank. It provides a wide array of financial products and services, including digital accounts, credit cards, loans, investments, and payment solutions for both individuals and businesses.

### What is PicPay's revenue?

StartupHub estimates PicPay's annual revenue at $675.7M (range $135.7M to $1.8B, 43% confidence), based on comparable companies in the sector.

### What is PicPay's valuation?

StartupHub estimates PicPay's effective valuation at $3.8B (range $1.6B to $23.7B, 55% confidence), based on comparable companies in the sector.

### How much funding has PicPay raised?

PicPay has raised a total of $564M in funding. The most recent round on record is IPO.

### Where is PicPay headquartered?

PicPay is headquartered in São Paulo, Brazil.

### When was PicPay founded?

PicPay was founded in 2012.

### What industry does PicPay operate in?

PicPay operates in Fintech, Payments, Digital Payments, Neobank, Lending, Credit Cards.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "PicPay",
          "item": "https://www.startuphub.ai/startups/picpay"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/picpay#webpage",
      "url": "https://www.startuphub.ai/startups/picpay",
      "name": "PicPay - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of PicPay. PicPay is a startup founded in 2012, operating in Fintech and Payments. Brazilian digital wallet and bank offering financial services for individuals and businesses. Headquartered in São Paulo, Brazil.",
      "dateModified": "2026-07-10T09:43:50.925+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/picpay#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/picpay#organization",
      "name": "PicPay",
      "url": "https://www.picpay.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/f2a59c13-b849-461f-b9bc-2f80bca614ff-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/f2a59c13-b849-461f-b9bc-2f80bca614ff-square.webp",
      "description": "This is the official profile of PicPay. PicPay is a startup founded in 2012, operating in Fintech and Payments. Brazilian digital wallet and bank offering financial services for individuals and businesses. Headquartered in São Paulo, Brazil.",
      "sameAs": [
        "https://www.startuphub.ai/startups/picpay"
      ],
      "foundingDate": "2012-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "São Paulo",
        "addressCountry": "Brazil"
      },
      "knowsAbout": [
        "Fintech",
        "Payments",
        "Digital Payments",
        "Neobank",
        "Lending",
        "Credit Cards",
        "Digital Wallet",
        "Consumer App"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/picpay#profile-assessment",
      "name": "PicPay - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/picpay",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/f2a59c13-b849-461f-b9bc-2f80bca614ff-square.webp",
      "category": "Fintech",
      "description": "This is the official profile of PicPay. PicPay is a startup founded in 2012, operating in Fintech and Payments. Brazilian digital wallet and bank offering financial services for individuals and businesses. Headquartered in São Paulo, Brazil. Agent Readiness score: 36/100. Full audit: https://www.startuphub.ai/startups/picpay/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "PicPay"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-10",
        "name": "PicPay - Profile Score 59/100",
        "reviewBody": "This is the official profile of PicPay. PicPay is a startup founded in 2012, operating in Fintech and Payments. Brazilian digital wallet and bank offering financial services for individuals and businesses. Headquartered in São Paulo, Brazil. Agent Readiness score: 36/100. Full audit: https://www.startuphub.ai/startups/picpay/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 59,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```